“It Works by Activating Very Basic Instincts […]”: Medical Students’ Opinions about the Benefits and Risks of the Pharmaceutical Industry’s Marketing Efforts Aimed at Medical Doctors

Marta Makowska

doi:10.18778/1733-8069.19.3.12

Autor

Marta Makowska Kozminski University https://orcid.org/0000-0002-0785-6237

DOI:

https://doi.org/10.18778/1733-8069.19.3.12

Słowa kluczowe:

socjologia medycyny, psychologia społeczna, edukacja medyczna, przemysł farmaceutyczny

Abstrakt

Współpraca przemysłu farmaceutycznego z lekarzami jest konieczna i nieunikniona. Studenci medycyny, jako część społeczności medycznej, prawdopodobnie rozwinęli specyficzne poglądy na temat korzyści i zagrożeń z nią związanych. Artykuł jest częścią cyklu przedstawiającego wybrane wyniki dziewięciu zogniskowanych wywiadów grupowych z trzech miast – Warszawy, Krakowa i Gdańska. W badaniu wykorzystano konstruktywizm społeczny jako ramę teoretyczną i przeprowadzono analizę tematyczną. W dyskusjach grupowych studenci stworzyli powiązania między postrzeganymi korzyściami i zagrożeniami we współpracy lekarzy z przemysłem. Choć przyszli lekarze dostrzegali wiele ryzyk, to jednak korzyści uzyskiwane od przedstawicieli przemysłu wydawały im się bardzo atrakcyjne. Badanie wskazuje, że na uczelniach medycznych potrzebna jest lepsza edukacja w zakresie zagadnień społecznych, psychologicznych (sposobów manipulacji) oraz konfliktu interesów.

Pobrania

Brak dostępnych danych do wyświetlenia.

Biogram autora

Marta Makowska - Kozminski University

Assistant Professor at the Department of Economic Psychology at Koźminski University. She is a researcher, academic instructor, publicist. She is a graduate of the University of Warsaw and the Institute of Philosophy and Sociology of the Polish Academy of Sciences. Her doctoral dissertation was awarded first place in the Verba Veritatis competition for the best work on business ethics. In 2013 and 2019, she worked as a Visiting Scholar at the Pharmaceutical & Healthcare Marketing Department at Saint Joseph’s University in the United States.

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