Wizualna analiza dyskursu na Instagramie – możliwości i ograniczenia

Agnieszka Kampka

doi:10.18778/1733-8069.16.4.05

Authors

Agnieszka Kampka Instytut Nauk Socjologicznych i Pedagogiki, Wydział Socjologii i Pedagogiki SGGW, ul. Nowoursynowska 166, 02-787 Warszawa https://orcid.org/0000-0002-9732-6482

DOI:

https://doi.org/10.18778/1733-8069.16.4.05

Keywords:

visuality, Instagram, discourse analysis, multimodality, new media

Abstract

The article discusses the challenges that discourse researchers are facing with regard to new media. The author presents the characteristics of Instagram as a communication space as well as the use of Instagram in the political discourse. Based on previous research and the example of the analysis of the European presidents’ profiles, the greatest difficulties in researching this social platform have been identified, namely: the inseparability of the image and text, the need to take into account the broad technological and cultural context, and the resultant need for an interdisciplinary approach.

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Author Biography

Agnieszka Kampka, Instytut Nauk Socjologicznych i Pedagogiki, Wydział Socjologii i Pedagogiki SGGW, ul. Nowoursynowska 166, 02-787 Warszawa

Agnieszka Kampka, dr hab., jest socjologiem, pracuje w Instytucie Nauk Socjologicznych i Pedagogiki SGGW w Warszawie. Jej zainteresowania badawcze dotyczą retoryki politycznej i wizualnej, komunikacji społecznej, debaty i dyskursu publicznego, socjologii mediów.

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