"Zwykły człowiek" jako konstrukt myślowy – z obserwacji prasy tabloidowej

Abstrakt

The purpose of the article is to answer the question, if editors of the tabloid newspapers see their readers and how this vision discloses in a press. The authoress thinks that the journalists expectation have not much in common with a practical of the editorial office. These difference are visible in a editorial level and as in a function of the press. It is often used a phrase “ a common man” for the tabloid readers. It says, that he is poor educationed, have a low taste, easy care of the emotions and can understand only short, unambiguous remittances. Journalism materials with are put in the polish tabloids (“ Fakt” , “Super Express”) show that their precision requires complex skills. Surmise, tabloid readers instead of the enjoyment and diminished information get a product, which is first of all to serve to manipulate their image of reality and has a influence for their suspection.