Multinationals in Russia and Ukraine in the Face of War – the Stakeholders’ Perspective

Authors

DOI:

https://doi.org/10.18778/1508-2008.25.27

Keywords:

Ukraine, Russia, war, stakeholders, corporate responsibility

Abstract

The article categorises the attitudes of multinational corporations that do business in Russia (and Ukraine) in response to the war between the two countries from the perspective of the importance of their stakeholders. It also identifies the dimensions of responsibility to which the entity is committed. Eight types of strategies and four possible motives for the decision to adopt them are identified. Then, based on stakeholder theory, the companies’ likely prioritisation of their primary interest groups in Russia and Ukraine is identified, and the dimensions of corporate responsibility that they perceive as key are identified. The analysis allows us to illustrate the background and consequences of the different strategies for the main stakeholders and indicate the firms’ priorities and who has an impact on shaping their goals.

Downloads

Download data is not yet available.

References

M (2022), 3M suspends Russia business operations, https://news.3m.com/3M-suspends-Russia-business-operations (accessed: 15.03.2022).
Google Scholar

Accenture (2022), Accenture to Discontinue Business in Russia, https://newsroom.accenture.com/news/accenture-to-discontinue-business-in-russia.htm (accessed: 4.03.2022).
Google Scholar

AFP (2022), Ukraine Crisis: Acer Suspends Business in Russia, https://gadgets360.com/laptops/news/ukraine-russia-war-invasion-acer-stop-suspend-business-sanction-2873031 (accessed: 15.04.2022).
Google Scholar

Archyde (2022), L’Occitane stores resumed work in Russia under a “new” name, https://www.archyde.com/loccitane-stores-resumed-work-in-russia-under-a-new-name/ (accessed: 10.07.2022).
Google Scholar

Association of European Business (2022), AEB memorandum on parallel imports, https://aebrus.ru/weekly/2022%20Parallel%20Import%20AEB%20eng.pdf (accessed: 9.07.2022).
Google Scholar

Auchan (2022), Position of Auchan Retail on the pursuit of its activities in Ukraine and Russia, http://www.auchan-retail.com/en/position-of-auchan-retail-on-the-pursuit-of-its-activities-in-ukraine-and-russia/ (accessed: 1.04.2022).
Google Scholar

Basini, B. (2022), EXCLUSIF. Yves Claude, PDG d’Auchan: “Partir de Russie serait inimaginable du point de vue humain”, “Le Journal du Dimanche”, http://www.lejdd.fr/Economie/le-pdg-dauchan-retail-international-partir-de-russie-serait-inimaginable-du-point-de-vue-humain-4101987 (accessed: 1.04.2022).
Google Scholar

BAT (2022a), BAT statement on Ukraine/Russia, https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOCCCGBH (accessed: 10.07.2022).
Google Scholar

BAT (2022b), Russia business update and revised guidance, https://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DOCCEKV9 (accessed: 10.07.2022).
Google Scholar

Booth, J. (2022a), Accenture mulls handing Russia firm to local staff as parent pulls out, “Financial News”, 25.03.2022, http://www.fnlondon.com/articles/accenture-russia-looks-to-set-up-successor-firm-after-parent-pulls-plug-20220325 (accessed: 1.04.2022).
Google Scholar

Booth, J. (2022b), PwC, Deloitte and EY condemn Russia, KPMG stops shirt as rivals drop clients, “Financial News”, 28.02.2022, http://www.fnlondon.com/articles/pwc-condemns-russian-attack-on-ukraine-kpmg-stops-short-20220228 (accessed: 1.04.2022).
Google Scholar

Booth, J., Clarke, P. (2022), McKinsey evacuates Russia staff to Kazakhstan, “Financial News”, 17.03.2022, http://www.fnlondon.com/articles/mckinsey-evacuates-russia-staff-to-kazakhstan-20220317 (accessed: 1.06.2022).
Google Scholar

BP (2022), BP to exit Rosneft shareholding, https://www.bp.com/en/global/corporate/news-and-insights/press-releases/bp-to-exit-rosneft-shareholding.html (accessed: 1.03.2022).
Google Scholar

Business & Human Rights (2022), Leroy Merlin allegedly disconnects Ukrainian office from corporate communication, still works in Russia, http://www.business-humanrights.org/en/latest-news/france-leroy-merlin-disconnected-ukrainian-office-from-corporate-communication-but-continues-to-wrk-in-russia/ (accessed: 1.04.2022).
Google Scholar

Carroll, A.B. (1979), A Three-Dimensional Conceptual Model of Corporate Performance, “Academy of Management Review”, 4 (4), pp. 497–505, https://doi.org/10.2307/257850
Google Scholar DOI: https://doi.org/10.5465/amr.1979.4498296

Danone (2022a), Statement – Ukraine, March 6th, https://www.danone.com/content/dam/danone-corp/danone-com/homepage/Danone-statement-Ukraine-PDF-EN.pdf (accessed: 15.03.2022).
Google Scholar

Danone (2022b), Statement – Ukraine, April 1st, http://www.danone.com/content/dam/danone-corp/danone-com/homepage/danone-statement-ukraine-april-en.pdf (accessed: 15.03.2022).
Google Scholar

DigitNews (2022), Tesla sales in Russia soared by 90%, https://digitnews.in/tesla-sales-in-russia-soared-by-90/ (accessed: 2.06.2022).
Google Scholar

Duffy, K. (2022), Elon Musk zdradził, ile zestawów Starlink jest w Ukrainie, https://businessinsider.com.pl/technologie/nowe-technologie/elon-musk-zdradzil-ile-zestawow-starlink-jest-w-ukrainie/jjkh2tk (accessed: 2.06.2022).
Google Scholar

Freeman, R.E. (2010), Strategic Management. A Stakeholder Approach, Cambridge University Press, Cambridge, https://doi.org/10.1017/CBO9781139192675
Google Scholar DOI: https://doi.org/10.1017/CBO9781139192675

Funakoshi, M., Lawson, H., Deka, K. (2022), Tracking sanctions against Russia, https://graphics.reuters.com/UKRAINE-CRISIS/SANCTIONS/byvrjenzmve/ (accessed: 9.07.2022).
Google Scholar

Gajewski, M. (2022), Revolut dał niezłą plamę i nie widzi problemu. Uchodźcy odcięci od swoich pieniędzy, https://spidersweb.pl/2022/04/revolut-blokada-kont-ukraina.html (accessed: 15.04.2022).
Google Scholar

Intel (2022a), Intel Statement on the War in Ukraine, http://www.intel.com/content/http://www/us/en/newsroom/news/intel-statement-war-ukraine.html (accessed: 10.07.2022).
Google Scholar

Intel (2022b), Intel Suspends Operations in Russia, https://www.intel.com/content/http://www/us/en/newsroom/news/russia-business-statement.html (accessed: 10.07.2022).
Google Scholar

King & Spalding (2022), Russia’s Recent Actions Against Foreign Investors Will Give Rise to Claims Under International Investment Treaties, http://www.kslaw.com/news-and-insights/russias-recent-actions-against-foreign-investors-will-give-rise-to-claims-under-international-investment-treaties (accessed: 9.07.2022).
Google Scholar

Kolodny, L. (2022a), Tesla will pay Ukrainian employees for up to 3 months if they are conscripted to fight, http://www.cnbc.com/2022/03/09/tesla-will-pay-ukrainian-employees-for-up-to-3-months-if-conscripted.html (accessed: 2.06.2022).
Google Scholar

Kolodny, L. (2022b), Tesla has bought aluminum from Russian company Rusal since 2020, showing how war complicates supply chain, https://www.cnbc.com/2022/03/14/tesla-has-bought-aluminum-from-russian-supplier-rusal-since-2020.html (accessed: 2.06.2022).
Google Scholar

KONE (2022a), KONE ceases deliveries to Russia, http://www.kone.com/en/news-and-insights/releases/kone-ceases-deliveries-to-russia-2022-03-03.aspx (accessed: 1.07.2022).
Google Scholar

KONE (2022b), KONE divests its operations in Russia, http://www.kone.com/en/news-and-insights/releases/kone-divests-its-operations-in-russia-2022-06-28.aspx (accessed: 1.07.2022).
Google Scholar

KPMG (2022), KPMG statement on Russia and Belarus, https://home.kpmg/ua/en/home/media/press-releases/2022/03/kpmg.html (accessed: 9.07.2022).
Google Scholar

Kulaga, J. (2020), A renaissance of the doctrine of Rebus Sic Stantibus?, “International & Comparative Law Quarterly”, 69 (2), pp. 477–497, https://doi.org/10.1017/S0020589320000032
Google Scholar DOI: https://doi.org/10.1017/S0020589320000032

L’Occitane (2022a), Statement from the L’OCCITANE Group, https://group.loccitane.com/sites/default/files/2022-04/220412_LOCCITANE_Statement.pdf (accessed: 10.07.2022).
Google Scholar

L’Occitane (2022b), L’OCCITANE closes its own stores and e-commerce websites in Russia, https://group.loccitane.com/sites/default/files/2022-05/220415_LOCCITANE_Press_Release.pdf (accessed: 10.07.2022).
Google Scholar

L’Occitane (2022c), L’OCCITANE Group to exit Russian operations, https://group.loccitane.com/sites/default/files/2022-05/220519_LOCCITANE%20Russia%20Statement_en.pdf (accessed: 10.07.2022).
Google Scholar

Lehto, E., (2022), Nokian Tyres says it is preventing use of Russian factory for war, http://www.reuters.com/business/nokian-tyres-says-it-is-preventing-use-russian-factory-war-2022-04-29/ (accessed: 10.07.2022).
Google Scholar

McKinsey (2022), McKinsey Statement on Russia’s Invasion of Ukraine, http://www.mckinsey.com/about-us/media/mckinsey-statement-on-russias-invasion-of-ukraine (accessed: 1.06.2022).
Google Scholar

Mitchell, R.K., Agle, B.R., Wood, D.J. (1997), Toward a Theory of Stakeholder Identification and Salience. Defining the Principle of Who and What Really Counts, “Academy of Management Review”, 22 (4), pp. 853–886, https://doi.org/10.2307/259247
Google Scholar DOI: https://doi.org/10.5465/amr.1997.9711022105

Nokian Tyres (2022), Nokian Tyres’ update on the war in Ukraine, http://www.nokiantyres.com/company/news-article/nokian-tyres-statement-on-our-businesses-in-russia/ (accessed: 10.07.2022).
Google Scholar

OLX (2022), Statement on Avito, http://www.olxgroup.com/press/statement-avito (accessed: 10.07.2022).
Google Scholar

Over 1,000 Companies Have Curtailed Operations in Russia – But Some Remain (2022), https://som.yale.edu/story/2022/over-1000-companies-have-curtailed-operations-russia-some-remain (accessed: 9.07.2022).
Google Scholar

Pikuła, R. (2022), Firma powiązana z Grupą OLX pomaga w rekrutacji do rosyjskiej armii. Z rynku wycofać się nie chce, https://wyborcza.biz/biznes/7,177151,28232719,w-rosji-agentow-i-zolnierzy-szukaja-na-portalu-ogloszeniowym.html (accessed: 9.07.2022).
Google Scholar

Prosus (2022), Statement on Ukraine, http://www.prosus.com/news/statement-on-ukraine/ (accessed: 10.07.2022).
Google Scholar

PwC (2022), Ukraine. Overview, https://taxsummaries.pwc.com/ukraine (accessed: 8.07.2022).
Google Scholar

SHV (2022), SHV’s response to the situation regarding Russia and Ukraine, http://www.shv.nl/news/shvs-response-situation-regarding-russia-and-ukraine (accessed: 10.07.2022).
Google Scholar

Revolut (2022), The war on Ukraine: our response, https://blog.revolut.com/the-war-on-ukraine-our-response/ (accessed: 15.04.2022).
Google Scholar

Storonsky, N. (2022), A personal letter from our CEO, Revolut, https://blog.revolut.com/a-personal-letter-from-our-ceo/ (accessed: 15.04.2022).
Google Scholar

Trusewicz, I. (2022a), Ukraina nacjonalizuje majątek rosyjski. Wyższe podatki za wsparcie Rosji, “Rzeczpospolita”, 1.04.2022, http://www.rp.pl/budzet-i-podatki/art36000371-ukraina-nacjonalizuje-majatek-rosyjski-wyzsze-podatki-za-wsparcie-rosji (accessed: 2.04.2022).
Google Scholar

Trusewicz, I. (2022b), Intel jednak zostaje w Rosji. Koncern wystraszył się gróźb rosyjskich władz, “Rzeczpospolita”, 4.04.2022, http://www.rp.pl/biznes/art36008421-intel-jednak-zostaje-w-rosji-koncern-wystraszyl-sie-grozb-rosyjskich-wladz (accessed: 5.04.2022).
Google Scholar

United Colors of Benetton (n.d.), https://pl.benetton.com/l/sustainability.html (accessed: 10.07.2022).
Google Scholar

Wallace, A. (2022), French retail giant looks to expand its Russia business and increase products in stores after other brands pull out, http://www.businessinsider.in/retail/news/french-retail-giant-looks-to-expand-its-russia-business-and-increase-products-in-stores-after-other-brands-pull-out/articleshow/90359909.cms (accessed: 1.04.2022).
Google Scholar

Downloads

Published

2022-12-16

How to Cite

Marcinkowska, M. (2022). Multinationals in Russia and Ukraine in the Face of War – the Stakeholders’ Perspective. Comparative Economic Research. Central and Eastern Europe, 25(4), 7–28. https://doi.org/10.18778/1508-2008.25.27

Issue

Section

Articles