The importance of green areas and the concept of ‘Garden City’ in Żoliborz in promoting new residential investments and their position on the real estate market
DOI:
https://doi.org/10.18778/1733-3180.35.01Keywords:
Żoliborz, green areas, city parks, residential investmentsAbstract
This paper shows the importance and role of urban parks and green areas in Żoliborz, and demonstrates their recreational and leisure role for the district’s residents. In this article, the authors present the current position of the Żoliborz district of Warsaw on the local residential real estate market. They show that this position depends on a number of different factors. The historical tradition of the place outlined in the first part of the article – Żoliborz as a green district inhabited mainly by intellectuals – is verified in the second and third parts of the article by means of analysing advertising materials of the largest developers operating on the Warsaw market, as well as statements and reports of real estate agencies. The article uses a number of scientific methods: observational, the analysis and logical construction, the analysis of the literature, the analysis of current advertising, marketing and promotional materials of developers in the Warsaw real estate market, in-depth interviews.
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