Mężczyźni i mięso. Postrzeganie mężczyzn weg*n w memach internetowych

Urszula Kluczyńska

doi:10.18778/0208-600X.94.06

Autor

Urszula Kluczyńska https://orcid.org/0000-0002-5139-6813

DOI:

https://doi.org/10.18778/0208-600X.94.06

Słowa kluczowe:

mężczyźni, męskości, mięso, wegetarianie, mem internetowy

Abstrakt

Celem tekstu jest przybliżenie sposobu, w jaki postrzegane jest jedzenie lub powstrzymywanie się od konsumpcji mięsa i produktów odzwierzęcych przez mężczyzn, i jak prezentowana jest relacja pomiędzy męskością a mięsem w memach internetowych. Mem to zwięzła i humorystyczna wypowiedź internetowa. Stanowi też formę popularyzacji idei, przekonań i podstawę przekazu kulturowego. Memy, które dotyczą określonej tematyki, mogą ukazywać sposób, w jaki jest ona postrzegana. W artykule przedstawiono wyniki analiz memów internetowych dotyczących kwestii niejedzenia mięsa i/lub produktów odzwierzęcych przez mężczyzn. Zawarty w memach sposób postrzegania mężczyzn wegetarian i wegan oraz podejmowane w tym kontekście wątki zostały przedyskutowane w odniesieniu do wybranych teorii feministycznych i męskościowych.

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