Mężczyźni i mięso. Postrzeganie mężczyzn weg*n w memach internetowych

Urszula Kluczyńska

doi:10.18778/0208-600X.94.06

Authors

Urszula Kluczyńska https://orcid.org/0000-0002-5139-6813

DOI:

https://doi.org/10.18778/0208-600X.94.06

Keywords:

men, masculinity, meat, vegans, vegetarians, internet meme

Abstract

This text presents how men perceive eating or refraining from consuming meat and animal products, and how the relationship between masculinity and meat is presented in internet memes. A meme is a concise and humorous internet statement. It is also a form of popularising ideas and beliefs, and a basis for cultural communication. Memes that deal with a specific topic can show how it is perceived. This article presents the results of an analysis of internet memes concerning the issue of men not eating meat and/or animal products. It provides an overview of how vegetarian and vegan men (veg*ns) are perceived in memes and discusses the themes raised in this context in relation to selected feminist and masculinity theories.

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