Greenwashing as an Example of Ecological Marketing Misleading Practices

Autor

  • Adam Marciniak

DOI:

https://doi.org/10.2478/v10103-009-0003-x

Abstrakt

Nowadays, world-wide recognized corporations seek methods and instruments which enable them an effective flow of information concerning their actions as far as environment and sustainable development issues are concerned. It seems that marketing tools work well within this field. That is how ecological marketing (EM) originated with its advantages and drawbacks including greenwashing. The paper is committed to the analysis of this phenomenon, used to describe the unjustified appropriation of environmental virtue by a company to create a pro-environmental image. The article also presents common mechanisms of EM, shows how greenwashing works in practice and shares research results concerning purchasing habits (focusing on environmental issues) in China, USA and Great Britain

Pobrania

Brak dostępnych danych do wyświetlenia.

Bibliografia

Business English Magazine, no. 9, 2009
Google Scholar

Green Gauge Report; http://gristmill.grist.org/story/2005/11/23/115411/33)
Google Scholar

Greenwash, ‘Irish Times’ , October 02, 2007
Google Scholar

Green with honesty, ‘Washington Times’, January 20, 2009
Google Scholar

Helyer R., Donaldson A. (2005) , Ecological marketing: Green Brands: Is the ethical integrity of products and…, ‘Marketing Magazine’
Google Scholar

Introduction to Ecolabelling, July 2004; http://www.gen.gr.jp/eco.html
Google Scholar

Jay M., Polonsky A., 1994, Green Marketing Regulation in the US and Australia Greener Management Internationa, no. 5., The AustralianChecklist
Google Scholar

Lorek E. (2003), ‘Recykling’, no. 3
Google Scholar

Wunderlich S. (2008), Why grenwash won’t wash with consumers, Sunday Times, June 22.
Google Scholar

Greenwashing:Things to avoid, ‘Chicago Tribune’
Google Scholar

English Magazine, no. 9, 2009
Google Scholar

Green Gauge Report; http://gristmill.grist.org/story/2005/11/23/115411/33
Google Scholar

Greenwash, ‘Irish Times’, October 02, 2007
Google Scholar

Green with honesty, ‘Washington Times’, January 20, 2009
Google Scholar

Helyer R., Donaldson A. (2005), Ecological marketing: Green Brands: Is the ethical integrity of products and…, ‘Marketing Magazine’
Google Scholar

Introduction to Ecolabelling, July 2004; http://www.gen.gr.jp/eco.html
Google Scholar

Jay M., Polonsky A., 1994, Green Marketing Regulation in the US and Australia Greener Management Internationa, no. 5., The AustralianChecklist
Google Scholar

Lorek E. (2003), ‘Recykling’, no. 312923957
Google Scholar

Wunderlich S. (2008), Why grenwash won't wash with consumers, Sunday Times, June 22.
Google Scholar

Greenwashing:Things to avoid, ‘Chicago Tribune’
Google Scholar

Opublikowane

2010-02-11

Jak cytować

Marciniak, A. (2010). Greenwashing as an Example of Ecological Marketing Misleading Practices. Comparative Economic Research. Central and Eastern Europe, 12(1-2), 49–59. https://doi.org/10.2478/v10103-009-0003-x

Numer

Dział

Artykuły