Sytuacja kobiet w profesjonalnym kolarstwie szosowym w kontekście mediów i finansów
DOI:
https://doi.org/10.18778/0208-600X.89.03Słowa kluczowe:
profesjonalne kolarstwo szosowe kobiet, nierówności płciowe, wymiar finansowy, wymiar medialny, media-sports complexAbstrakt
Celem artykułu jest przedstawienie obecnej sytuacji kobiet w profesjonalnym kolarstwie szosowym ze szczególnym uwzględnieniem obszarów nierówności w kontekście mediów i finansów. Ponadto określone zostały dwa główne cele badań: (1) przedstawienie sytuacji kobiet w kolarstwie szosowym na podstawie analizy danych zastanych oraz (2) poznanie opinii kobiet związanych ze środowiskiem kolarskim dotyczącej obecnej sytuacji kobiet w profesjonalnym kolarstwie szosowym. Do realizacji wyznaczonych celów badawczych posłużyły dwie metody badawcze: metoda ankietowa oraz desk research. W badaniu ankietowym wzięło udział 145 kobiet w wieku od 19 do 56 lat, które zadeklarowały jazdę na rowerze szosowym lub gravelu. Wyniki wskazały, że większość respondentek ma świadomość występujących nierówności w obszarze finansów i widoczności medialnej. W celu bardziej precyzyjnego zbadania obszarów nierówności wykorzystano również analizę danych zastanych. Wyniki wskazują, na znaczące nierówności w wysokości puli nagród w wyścigach mężczyzn i kobiet, na korzyść pierwszej kategorii oraz niedoreprezentowanie treści medialnych dotyczących kolarstwa kobiet.
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