Evaluation and Affectivity in Streaming – subjectivèmes used by French and Polish Video Game Streamers

Abstract

This article addresses the issue of subjectivity perceived as an expression of feelings and evaluation in language (in accordance to C. Kerbrat-Orecchioni). This verbal subjectivity is very common in language communication, especially when it is oral and informal. Moreover, it can have an important impact on image formation, particularly relevant where the speakers want to promote themselves. This is the case of streaming, where the aim is to win over the audience. Therefore, the Author juxtaposes and compares the verbal layer of the streamings in order to establish how French and Polish streamers express their judgements: affective or evaluative (axiological). The focus is on lexical units called “subjectivèmes”, especially nouns and adjectives with subjective meanings (intrinsically subjective) or those that acquire such a value in the context of enunciation (the pragmatic potential).