Persuasive techniques in broadcast journalism texts illustrated with an example from “Fakty RMF FM” Radio News Programmes (June–August 2013)

Abstract

The author analyses the role of the radio news bulletin, based on the example of “Fakty” on the RMF FM radio station. In this, he uses the theory of persuasive techniques researched by M. Gajlewicz; however, he also takes into account linguistic aspects of the communication and modern rhetoric understood as effective persuading. The purpose of the article is to prove that radio news on a commercial radio station is not actually just “pure” information; a neutral informative style is consequently displaced by the rhetorical style, full of intentionally used linguistic mechanisms, to make the information more persuasive.