Market segmentation of the contemporary Polish music press

Abstract

The article consists of several parts. The first one introduces the formation of Polish music press since its inception – from the times of the country’s partitions. In addition, the author describes the history of this press group in the interwar period, during the Second World War, in the communist period and after the political transition in 1989. Further, Joanna Mikosz presents a definition of music press and depicts the contemporary Polish press market, taking various criteria into account, such as: subject matter, type of music, the recipient, functions, the frequency of publication and circulation.