Dyspersja cenowa i dojrzałość rynków online w Polsce
DOI:
https://doi.org/10.18778/0208-6018.329.01Słowa kluczowe:
dyspersja cenowa, Polska, dojrzałość rynku, rynki online, e‑handel, InternetAbstrakt
Artykuł dotyczy zjawiska trwałej dyspersji cenowej w kontekście rozwoju rynków online w Polsce. Obserwacja dwóch kanałów sprzedaży (online i offline) ma na celu dokonanie porównania determinantów zmienności cenowej i ich kompozycji. Bazując na przesłankach teoretycznych, dokonano również porównania efektywności obu rynków. Dane do analizy zostały zabrane w sieciach dystrybucji dóbr AGD zarówno online, jak i offline. Rezultaty są zbliżone do podobnych, uzyskiwanych na innych rynkach Unii Europejskiej i wskazują na dojrzałość polskiego rynku sprzedaży online.
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