Modelling Of Eco-innovation Diffusion: The EU Eco-label

Tomasz Kijek

doi:10.1515/cer-2015-0004

Autor

Tomasz Kijek University of Life Sciences in Lublin, Department of Economics and Agribusiness

DOI:

https://doi.org/10.1515/cer-2015-0004

Słowa kluczowe:

oznakowanie ekologiczne, eko-innowacja, dyfuzja innowacji, model Bassa

Abstrakt

Celem artykułu jest teoretyczna i empiryczna analiza procesu dyfuzji oznakowań ekologicznych. Oznakowania ekologiczne umożliwiają konsumentom identyfikację produktów lub usług o niskiej uciążliwości dla środowiska w całym cyklu ich życia. Podstawowym celem stosowania oznakowań ekologicznych jest redukcja luki informacyjnej pomiędzy sprzedawcami a nabywcami. Wyniki estymacji parametrów modelu Bassa wskazują, że dyfuzja oznakowania ekologicznego „UE Eco-label” była najbardziej dynamiczna w takich krajach, jak: Węgry, Polska, Dania, Niemcy i Francja. Z kolei, zakres dyfuzji (absolutny poziom nasycenia) osiągnął najwyższą wartość dla przedsiębiorstw z Francji i Włoch. Ponadto, wyniki badania potwierdziły stymulujący wpływ znaczenia kwestii środowiskowych dla konsumentów na zakres dyfuzji oznakowań ekologicznych wśród przedsiębiorstw. Powyższa prawidłowość wskazuje na konieczność prowadzenia edukacji ekologicznej wśród konsumentów, co może przekładać się na skłonność producentów do podejmowania działań pro-środowiskowych.

Pobrania

Brak dostępnych danych do wyświetlenia.

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