Verbal and non-verbal persuasion in the black protest

Abstract

The black protest is a social phenomenon that started in 2016 when women went out on the streets to demonstrate their opposition to tightening the anti-abortion law. It was an event that aroused much controversy and emotions which were expressed through verbal and non-verbal messages. These were, among others, banners with strongly marked slogans that have been analysed and black colour appearing in the elements of women’s clothing and make-up. The symbolic layer was also umbrellas, hangers for clothes, black crosses on the lips and many more. The purpose of using these means was persuasion, used to change position of opponents and to achieve its own purpose in the form of the absence of an exacerbation of this law.