Valuation through expression and the axiology of the language of the Facebook commentosphere. An exploratory analysis

Abstract

Digital media are a space for constant negotiation and deconstruction of the media image. Mass participation of users becomes a symptomatic collage of a sociolinguistic nature, where every idiolect, neologism, linguistic creation has significance and dynamizes the digital mediasphere. An important form of involvement in its co-creation is comment as a form and commenting as a communication process. Within the constantly emerging commentosphere, defined in this article, an attempt was made to check what valuation is and what its nature is. The analysis of the content of the selected Polish commentosphere made it possible to recognize that evaluation is carried out primarily through expression, but also has an axiological undertone. Exploratory research became the basis for formulating conclusions regarding deficits in language/communication competences and digital competences. A number of communication mechanisms and challenges related to responsible communication on social media are revealed.