The role of strategy maps in managing university

Authors

  • Joanna Swierk Maria Curie-Sklodowska University in Lublin

Keywords:

Balanced Scorecard, strategy, university

Abstract

The article discusses the role of strategy map in managing university. The strategy map is main element of Balanced Scorecard, a concept that translate the strategy to operational task. The strategy map shows relations between the strategic objectives (hypotheses) established in the four perspectives: financial, customer, internal processes and development The article presents the example of practical use of the strategy map in the process of developing strategy of UMCS.

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Author Biography

Joanna Swierk, Maria Curie-Sklodowska University in Lublin

Wydział Ekonomiczny UMCS

Instytut Ekonomii i Finansów

Zakład Finansów Podmiotów Gospodarczych

 

Published

2014-02-21

How to Cite

Swierk, J. (2014). The role of strategy maps in managing university. Acta Universitatis Lodziensis. Folia Oeconomica, 1(299). Retrieved from https://czasopisma.uni.lodz.pl/foe/article/view/143

Issue

Section

Finance

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