Budowanie przewagi konkurencyjnej firmy na rynku poprzez marketing społecznie zaangażowany

Aneta Dmosińska

doi:10.18778/2082-4440.02.06

Autor

Aneta Dmosińska Międzynarodowe Stosunki Gospodarcze Uniwersytet Łódzki

DOI:

https://doi.org/10.18778/2082-4440.02.06

Słowa kluczowe:

marketing społecznie zaangażowany, CSR, konkurencyjność

Pobrania

Statystyki pobrań niedostępne.

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