Budowanie przewagi konkurencyjnej firmy na rynku poprzez marketing społecznie zaangażowany

Autor

  • Aneta Dmosińska Międzynarodowe Stosunki Gospodarcze Uniwersytet Łódzki image/svg+xml

DOI:

https://doi.org/10.18778/2082-4440.02.06

Słowa kluczowe:

marketing społecznie zaangażowany, CSR, konkurencyjność

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Pobrania

Opublikowane

2011-01-01

Jak cytować

Dmosińska, A. (2011). Budowanie przewagi konkurencyjnej firmy na rynku poprzez marketing społecznie zaangażowany. Ekonomia Międzynarodowa, (2), 65–76. https://doi.org/10.18778/2082-4440.02.06

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