The internationalization process of Niche SMEs in France

Magdalena Godek-Brunel; Catherine Mercier-Suissa; Anna Sibińska

doi:10.18778/2082-4440.36.01

Autor

Magdalena Godek-Brunel ESCE International Business School, OMNES EDUCATION
Catherine Mercier-Suissa Université de Lyon 3, IAE
Anna Sibińska University of Lodz, Faculty of Management, Department of Marketing

DOI:

https://doi.org/10.18778/2082-4440.36.01

Słowa kluczowe:

internacjonalizacja, MŚP działające na niszowych rynkach, przedsiębiorczość międzynarodowa, francuskie MŚP

Abstrakt

Badania naukowe dostarczają wielu wniosków na temat procesu internacjonalizacji firm. Jednak nadal istnieje luka badawcza w zrozumieniu procesu internacjonalizacji MŚP działających na niszowych rynkach, pomimo ich strategicznego zainteresowania we Francji. W artykule przedstawiono proces internacjonalizacji tych firm. Eksploracyjne badanie abdukcyjne zostało podjęte w celu zidentyfikowania odmienności w procesach internacjonalizacji małych i średnich firm w porównaniu do klasycznych form tego procesu. Uzyskane wyniki pokazują podejście hybrydowe w formach internacjonalizacji, które tradycyjne modele internacjonalizacji uwzględniają jedynie częściowo.

Pobrania

Statystyki pobrań niedostępne.

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