Consumer Behaviour in the Accommodation Services Market – a Comparison of Vienna, Bratislava and Prague in 2018

Martin Petříček; Štěpán Chalupa

doi:10.18778/1508-2008.24.16

Autor

Martin Petříček Ph.D., Ing. / Assistant professor, Institute of Hospitality Management Prague, Czech Republic https://orcid.org/0000-0002-0816-2325
Štěpán Chalupa Ing. / PhD candidate, University of Hradec Králové Hradec Králové, Czech Republic https://orcid.org/0000-0002-1612-9242

DOI:

https://doi.org/10.18778/1508-2008.24.16

Słowa kluczowe:

usługi noclegowe, zachowania konsumentów, elastyczność cenowa, Wiedeń, Bratysława, Praga

Abstrakt

Celem artykułu jest porównanie trzech rynków usług noclegowych przy użyciu danych empirycznych pochodzących z ponad 250 obiektów noclegowych usytuowanych w trzech miejscowościach (Wiedeń, Bratysława, Praga). Na podstawie danych dziennych dokonano ich porównania dla okresów miesięcznych w 2018 roku. Porównania dokonano na podstawie trzech podstawowych kryteriów – obłożenia, średniej stawki dziennej oraz wskaźnika cenowej elastyczności popytu. Elastyczność cen zmierzono za pomocą analizy regresji log‑log. Kluczowe wnioski z porównania są następujące: (1) Rynki wiedeński i praski są podobne pod względem obłożenia i współczynnika elastyczności cenowej. Z kolei rynek w Bratysławie wykazywał istotne statystycznie różnice w porównaniu z pozostałymi dwoma rynkami pod względem wszystkich badanych kryteriów. (2) Rynek w Bratysławie działał w znacznie niższym przedziale cenowym w porównaniu z innymi analizowanymi rynkami. W dłuższej perspektywie rynek ten charakteryzował się także mniejszym obłożeniem. (3) Rynki w Wiedniu i Pradze reagowały bardziej dynamicznie zmianą cen na zmiany w zachowaniu konsumentów. (4) Zidentyfikowano tak zwany „efekt listopada”, w którym wszystkie wskaźniki na wszystkich rynkach zachowywały się nietypowo. (5) Cechą wspólną wszystkich rynków jest to, że w długim okresie wykazywały one nieelastyczny cenowo popyt, a na przełomie roku wszystkie te kraje zmagały się z paradoksem Giffena.

Pobrania

Brak dostępnych danych do wyświetlenia.

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