Pro-ecological hotel policies as assessed by guests

Authors

  • Izabela Kapera University School of Physical Education, Cracow, Faculty of Tourism and Leisure
  • Ewa Wszendybył-Skulska Jagiellonian University, Cracow, Faculty of Management and Social Communication, Department of Management on Tourism

DOI:

https://doi.org/10.1515/tour-2017-0013

Keywords:

tourism, service, hospitality, environmental attitudes, Poland

Abstract

The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.

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Author Biography

Izabela Kapera, University School of Physical Education, Cracow, Faculty of Tourism and Leisure

 

 

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Published

2017-12-30

How to Cite

Kapera, I., & Wszendybył-Skulska, E. (2017). Pro-ecological hotel policies as assessed by guests. Turyzm/Tourism, 27(2), 57–62. https://doi.org/10.1515/tour-2017-0013

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Articles