Inicjatywy rozwoju kompetencji zawodowych w sektorze turystycznym w trzech krajach Południowoafrykańskiej Wspólnoty Rozwoju: analiza wdrażanych działań
DOI:
https://doi.org/10.18778/0867-5856.32.2.03Słowa kluczowe:
turystyka, Południowoafrykańska Wspólnota Rozwoju (SADC), rozwój kompetencji zawodowych w sektorze turystycznym, polityka, strategieAbstrakt
Turystyka stanowi podstawę gospodarki krajów Południowoafrykańskiej Wspólnoty Rozwoju (Southern African Development Community – SADC). Jednakże, jak wskazuje indeks konkurencyjności turystycznej (Travel and Tourism Competitiveness Index – TTCI) dla lat 2007–2019, region ten nie ma trwałego, należnego udziału w światowym rynku turystycznym. Zasoby ludzkie uważane są za jeden z filarów konkurencyjności w przemyśle turystycznym, dlatego kraje powinny formułować właściwe zasady i plany dotyczące rozwoju tych zasobów, aby zapewnić korzyści gospodarcze płynące z działalności turystycznej. Głównym zadaniem pracy jest przedstawienie strategii możliwych do wdrożenia przez państwa SADC, by rozwinąć kompetencje i umiejętności pracowników swojego sektora turystycznego. W tym celu autorka analizuje strategie stosowane w Tanzanii, Mauritiusie i Botswanie, mające potencjalny wpływ na politykę turystyczną, a które umożliwiają również doskonalenie sposobów rozwijania kompetencji zawodowych w turystyce innych krajów w ramach podnoszenia zbiorowej efektywności całego regionu. Stosując metodę badań wtórnych, przeprowadzono wszechstronny przegląd literatury, aby zbadać strategie podnoszenia kompetencji zawodowych w sektorze turystycznym, wdrażane przez trzy kraje omawianego regionu. Z zaprezentowanych strategii mogłyby skorzystać mniej konkurencyjne państwa, ulepszając swoją politykę i wprowadzając zmiany. Niniejsze badania dowodzą, że inwestowanie w edukację turystyczną, zatrudnianie zagranicznych specjalistów, współpraca między interesariuszami i priorytetowe traktowanie rozwoju zasobów ludzkich związanych z turystyką to działania kluczowe.
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