Behavioral factors in hotel location: A study of hotels from Opole Province in Poland
DOI:
https://doi.org/10.18778/0867-5856.30.1.21Keywords:
location, hotels, behavioral factors, Opole ProvinceAbstract
The choice of location is one of the key economic decisions for hotel owners. In modern economics traditional premises are increasingly questioned, and assumptions are often made involving imperfect competition, limited rationality of behavior, and the incomplete scope of information or the inability to use it effectively. This is also reflected in the theory of location within which a behavioral trend has been developed assuming the occurrence of non-economic, subjective factors in making location decisions. The aim of the paper is to identify behavioral factors in hotel location in Opolskie Province in Poland. The paper uses four main research methods: literature review, documentation, diagnostic survey and individual case studies. The study results confirm the importance of the behavioral approach in the process of selecting a location for independent hotels in Opolskie Province, involving the choice of secondary or primary locations. In the latter case, the decision-making process is based entirely on behavioral factors or is supplemented by them in situations where an objective approach is not connected with decision-making certainty. Behavioral factors such as intuition, emulation, experience, place of origin and residence, individual cases and the influence of others should be regarded as highly significant.
Downloads
References
Albert Tóth, A., Rechnitzer, J. (2018). Choice of location in the hotel industry. Tér és Társadalom, 32 (3), 128-142. DOI: https://doi.org/10.17649/TET.32.3.3054
Google Scholar
DOI: https://doi.org/10.17649/TET.32.3.3054
Alexander, N., Lockwood, A. (1996). Internationalization: A comparison of the hotel and retail sectors. The Service Industries Journal, 16 (4), 458-473. DOI: https://doi.org/10.1080/02642069600000041
Google Scholar
DOI: https://doi.org/10.1080/02642069600000041
Budner, W. (2004). Lokalizacja przedsiębiorstw. Aspekty ekonomiczne, przestrzenne i środowiskowe. Poznań: Wydawnictwo Akademii Ekonomicznej w Poznaniu.
Google Scholar
Butler, R. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. The Canadian Geographer, 24 (1), 5-12. DOI: https://doi.org/10.1111/j.1541-0064.1980.tb00970.x
Google Scholar
DOI: https://doi.org/10.1111/j.1541-0064.1980.tb00970.x
Cheng, S. (2018). Autocratic multi attribute group decision making for hotel location selection based on interval-valued intuitionistic fuzzy sets. Information Sciences, 427, 77-87. DOI: https://doi.org/10.1016/j.ins.2017.10.018
Google Scholar
DOI: https://doi.org/10.1016/j.ins.2017.10.018
Chou, T., Hsu, C., Chen, M. (2008). A fuzzy multi-criteria decision model for international tourist hotel’s location selection. International Journal of Hospitality Management, 27 (2), 293-301. DOI: https://doi.org/10.1016/j.ijhm.2007.07.029
Google Scholar
DOI: https://doi.org/10.1016/j.ijhm.2007.07.029
Christaller, W. (1964). Some considerations of tourism location in Europe: The peripheral regions underdeveloped countries – recreations areas. Papers, Regional Science Association, 12 (2), 95-105. DOI: https://doi.org/10.1007/BF01941243
Google Scholar
DOI: https://doi.org/10.1007/BF01941243
Damborsky, M., Wokoun, R. (2010). Location factors of small and medium entrepreneurship under the economic conditions of the Czech Republic. E&M Ekonomie a Management, 13 (2), 32-43.
Google Scholar
Główny Urząd Statystyczny (2019). Retrieved from: www.stat.gov.pl (7.06.2019).
Google Scholar
Godlewska, H. (2005). Lokalizacja działalności gospodarczej. Warszawa: Wyższa Szkoła Menedżerska w Warszawie.
Google Scholar
Griffin, D., Tversky, A. (1992). The weighing of evidence and the determinants of confidence. Cognitive Psychology, 24 (3), 411-435. DOI: https://doi.org/10.1016/0010-0285(92)90013-R
Google Scholar
DOI: https://doi.org/10.1016/0010-0285(92)90013-R
Hotelling, H. (1929). Stability in competition. Economic Journal, 39 (1), 41-57. DOI: https://doi.org/10.2307/2224214
Google Scholar
DOI: https://doi.org/10.2307/2224214
Ju, P., Zhang, H., Wang, J. (2018). A projection-based outranking method with multi-hesitant fuzzy linguistic term sets for hotel location selection. Cognitive Computation, 10, 737-751. DOI: https://doi.org/10.1007/s12559-018-9552-2
Google Scholar
DOI: https://doi.org/10.1007/s12559-018-9552-2
Kahneman, D. (2011). Pułapki myślenia. O myśleniu szybkim i wolnym. Warszawa: Media Rodzina.
Google Scholar
Kowalczyk, A. (2001). Geografia hotelarstwa. Łódź: Wydawnictwo Uniwersytetu Łódzkiego.
Google Scholar
Kuciński, K. (2009). Geografia ekonomiczna. Kraków: Oficyna Wolters Kluwer Business.
Google Scholar
Kundu, S., Contractor, F. (1999). Country location choices of service multinationals: An empirical study of the international hotel sector. Journal of International Management, 4, 299-317. DOI: https://doi.org/10.1016/S1075-4253(99)00017-4
Google Scholar
DOI: https://doi.org/10.1016/S1075-4253(99)00017-4
Leśniewska-Napierała, K., Napierała, T. (2017). Funkcja hotelarska w rewitalizacji obszarów wiejskich. Studium przypadków w województwie pomorskim. Turyzm/Tourism, 27 (2), 65-76. DOI: https://doi.org/10.18778/0867-5856.27.2.06
Google Scholar
DOI: https://doi.org/10.18778/0867-5856.27.2.06
Mariotti, S., Mutinelli, M., Piscitello, L. (2008). The internationalization of production by Italian industrial districts’ firms: Structural and behavioural determinants. Regional Studies, 42 (5), 719-735. DOI: https://doi.org/10.1080/00343400701543264
Google Scholar
DOI: https://doi.org/10.1080/00343400701543264
Matczak, A. (2017). Zmiany w liczbie i pojemności hoteli w Polsce. Turyzm/Tourism, 27 (2), 77-87. DOI: https://doi.org/10.18778/0867-5856.27.2.07
Google Scholar
DOI: https://doi.org/10.18778/0867-5856.27.2.07
Ministerstwo Sportu i Turystyki (2019). Retrieved from: www.msit.gov.pl (12.06.2019).
Google Scholar
Miossec, J. (1977). Un modele de lespace touristique. L’Espace Géographique, 6 (1), 41-48. DOI: https://doi.org/10.3406/spgeo.1977.1690
Google Scholar
DOI: https://doi.org/10.3406/spgeo.1977.1690
Popovic, G., Stanujkic, D., Brzakovic, M., Karabasevic, D. (2019). A multiple-criteria decision-making model for the selection of a hotel location. Land Use Policy, 84, 49-58. DOI: https://doi.org/10.1016/j.landusepol.2019.03.001
Google Scholar
DOI: https://doi.org/10.1016/j.landusepol.2019.03.001
Puciato, D. (2015). Przesłanki lokalizacji hoteli w Polsce. PhD thesis. Warszawa: SGH.
Google Scholar
Puciato, D. (2016). Attractiveness of municipalities in South-Western Poland as determinants for hotel chain investments. Tourism Management, 57, 245-255, DOI: https://doi.org/10.1016/j.tourman.2016.06.019
Google Scholar
DOI: https://doi.org/10.1016/j.tourman.2016.06.019
Puciato, D., Dziedzic, E. (2017). The attractiveness of the municipalities of the south-western Polish for hotel investors. Tourism Economics, 23 (3), 702-711. DOI: https://doi.org/10.5367/te.2016.0539
Google Scholar
DOI: https://doi.org/10.5367/te.2016.0539
Puciato, D., Gawlik, A., Goranczewski, B. (2016). The origin of capital as a factor influencing location of new hotels on the example of Poland. International Journal of Contemporary Management, 15 (4), 31-55. DOI: https://doi.org/10.4467/24498939IJCM.16.023.6704
Google Scholar
DOI: https://doi.org/10.4467/24498939IJCM.16.023.6704
Puciato, D., Gawlik, A., Goranczewski, B., Oleśniewicz, P., Woś, B., Jandová, S., Markiewicz-Patkowska, J., Sołtysik, M. (2017). The factors influencing the decision on the location of hotels depending on their size in Poland. E&M Ekonomie a Management, 20 (2), 216-225. DOI: https://doi.org/10.15240/tul/001/2017-2-016
Google Scholar
DOI: https://doi.org/10.15240/tul/001/2017-2-016
Puciato, D., Oleśniewicz, P., Gawlik, A., Markiewicz-Patkowska, J., Widawski, K., Słaby, T., Kasprzak, R., Mróz-Gorgoń, B. (2019). Location factors for budget, medium standard and luxury hotels based on the example of hotels operating in Poland. Operation Research and Decisions, 29 (1), 61-73. DOI: https://doi.org/10.5277/ord190104
Google Scholar
Ren, L., Qiu, H., Ma, C., Lin, P. (2018). Investigating accommodation experience in budget hotels. International Journal of Contemporary Hospitality Management, 30 (7), 2662-2679. DOI: https://doi.org/10.1108/IJCHM-11-2016-0625
Google Scholar
DOI: https://doi.org/10.1108/IJCHM-11-2016-0625
Romero-Martinez, A., Garcia-Muina, F., Chidlow, A., Larimo, J. (2019). Formal and informal institutional differences between home and host country and location choice: Evidence from the Spanish Hotel Industry. Management International Review, 59 (1), 41-65. DOI: https://doi.org/10.1007/s11575-018-0369-8
Google Scholar
DOI: https://doi.org/10.1007/s11575-018-0369-8
Thaler, R., Sunstein, C. (2017). Impuls. Jak podejmować właściwe decyzje dotyczące zdrowia, dobrobytu i szczęścia. Warszawa: Wydawnictwo Zysk i Spółka.
Google Scholar
Townroe, P. (1972). Some behavioural considerations in the industrial location decision. Regional Studies, 6 (3), 261-272. DOI: https://doi.org/10.1080/09595237200185221
Google Scholar
DOI: https://doi.org/10.1080/09595237200185221
Ussi, M., Wei, J. (2011). The location determinants for hotel foreign direct investment in Zanzibar. Management and Service Science, 8, 105-112.
Google Scholar
Włodarczyk, B. (2017). Hotele w przestrzeni miejskiej Łodzi. Turyzm/Tourism, 25 (2), 63-76.
Google Scholar
Yang, Y., Wong, K., Wang, T. (2012). How do hotels choose their location? Evidence from hotels Beijing. International Journal of Hospitality Management, 31 (3), 675-685. DOI: https://doi.org/10.1016/j.ijhm.2011.09.003
Google Scholar
DOI: https://doi.org/10.1016/j.ijhm.2011.09.003
Zhank, H., Guillet, B., Gao, W. (2012). What determines multinational hotel groups’ locational investment choice in China. Hospitality Management, 31 (2), 350-359. DOI: https://doi.org/10.1016/j.ijhm.2011.05.008
Google Scholar
DOI: https://doi.org/10.1016/j.ijhm.2011.05.008
Zielonka, P. (2011). Giełda i psychologia. Behawioralne aspekty inwestowania na rynku papierów wartościowych. Warszawa: CeDeWu.
Google Scholar
Żakowska, S., Podhorodecka, K. (2018). Rozmieszczenie walorów turystycznych a lokalizacja noclegowej bazy turystycznej w województwie łódzkim. Turyzm/Tourism, 28 (2), 79-91, DOI: https://doi.org/10.18778/0867-5856.28.2.09
Google Scholar
DOI: https://doi.org/10.18778/0867-5856.28.2.09
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
