Analiza TOWS możliwości zrównoważonego rozwoju ekoturystyki i pomocy państwa w czasie pandemii – region Jeziora Aralskiego w Uzbekistanie
DOI:
https://doi.org/10.18778/0867-5856.31.1.06Keywords:
ekoturystyka, zrównoważony rozwój, pandemia, region Jeziora Aralskiego, Uzbekistan, badanie rozpoznawczeAbstract
Głównymi celami niniejszej pracy są ocena aktualnego stanu ekoturystyki w regionie Jeziora Aralskiego w Uzbekistanie oraz zaproponowanie strategii jej zrównoważonego rozwoju. Aby zidentyfikować wymagane strategie zarządzania, przeprowadzono analizę zagrożeń, szans oraz słabych i mocnych stron (TOWS). Zamierzeniem autorów artykułu było również dokonanie przeglądu literatury, w której opisano promocję ekoturystyki w regionie Jeziora Aralskiego. Wyniki analizy TOWS pokazują, że aby możliwy był zrównoważony rozwój branży ekoturystycznej w Uzbekistanie, pomoc państwa w czasie pandemii powinna być strategicznie skoordynowana.
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