TOWS analysis for sustainable ecotourism development and state support during the pandemic: The Aral Sea region of Uzbekistan

Olimjon Saidmamatov; Umidjon Matyakubov; Elbek Khodjaniyazov; Jonathon Day; Ergash Ibadullaev; Sanat Chuponov; Dilmurad Bekjanov; Murodjon Matniyozov; Bunyod Matyusupov

doi:10.18778/0867-5856.31.1.16

Authors

Olimjon Saidmamatov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0003-0046-5521
Umidjon Matyakubov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0003-4888-3044
Elbek Khodjaniyazov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0002-2937-3148
Jonathon Day Purdue University, School of Hospitality and Tourism Management https://orcid.org/0000-0002-8207-9650
Ergash Ibadullaev Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0002-7059-2510
Sanat Chuponov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0001-7388-9224
Dilmurad Bekjanov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0002-8851-2240
Murodjon Matniyozov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0001-6233-2383
Bunyod Matyusupov Urgench State University, Faculty of Tourism and Economics https://orcid.org/0000-0001-8094-2126

DOI:

https://doi.org/10.18778/0867-5856.31.1.16

Keywords:

ecotourism, sustainable development, pandemic, Aral Sea region, Uzbekistan, exploratory study

Abstract

Evaluating the current ecotourism situation in the Aral Sea region of Uzbekistan and offering strategies for its sustainable development are the main objectives of the study. The threats, opportunities, weaknesses and strengths (TOWS) analysis was applied to identify the required management strategies. The article aims to review the literature on ecotourism promotion in the Aral Sea region. Based on TOWS, the results show that state support during the pandemic should be strategically coordinated to secure the sustainability of the ecotourism industry in Uzbekistan.

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TOWS analysis for sustainable ecotourism development and state support during the pandemic: The Aral Sea region of Uzbekistan

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Turyzm/Tourism ISSN: 0867-5856 e-ISSN: 2080-6922
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