“If Things Really Go On as They Are at the Moment, Then I Will Work Illegally. End of Story.” Pandemic Realities in Marginalized Entrepreneurships

Markus Tümpel; Pia Cardone

doi:10.18778/1733-8077.18.1.04

Authors

Markus Tümpel Chemnitz University of Technology, Germany https://orcid.org/0000-0001-7233-5502
Pia Cardone HR Manager, Chemnitz, Germany https://orcid.org/0000-0002-3724-280X

DOI:

https://doi.org/10.18778/1733-8077.18.1.04

Keywords:

Entrepreneurship, COVID-19, Biographical Study, Autonomy, Narrative Approach, Sex Workers, Fitness Instructors, Clothing Stores, Caterers

Abstract

Micro-enterprises and self-employed individuals have been hit particularly hard by the economic effects of the COVID-19 pandemic, but few studies have tackled the issue. This paper is based on four in-depth case studies of self-employed people from different sectors who have been greatly affected by measures taken to control the pandemic. By capturing shifts in the perception of institutional and economic pressures, as well as precarity after the outbreak of COVID-19, we gained profound insight into crisis management among entrepreneurs working in niche or marginalized fields of business. We found parallels in their biographies and attitudes, but their perceptions of the COVID-19 pandemic differ. We observed paradoxes and hybrid logic, as well as different ways of coping with the crisis. Having a “plan B” helped in some cases, while all of them benefitted from the solidarity of networks and communities.

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Author Biographies

Markus Tümpel, Chemnitz University of Technology, Germany

Markus Tümpel is a Research Associate at the Chemnitz University of Technology at the Faculty of Economics and Business Administration. He completed an MA in Sociocultural Studies and is currently working on his Ph.D. His fields of research are self-employment and precariousness, participation, deviance, and alternative forms of organization. He recently co-authored a study on participation practices in German cooperatives.

Pia Cardone, HR Manager, Chemnitz, Germany

Pia Cardone holds a Ph.D. in Economics and works as a Manager for HR and Organizational Development. Her main research interests, shaped during her time as a Research Associate at the Department of Organization and International Management at the Chemnitz University of Technology, include social inequality, effects of intra-organizational figurations, and processes of inclusion and exclusion in organizations. Her research follows an interdisciplinary approach represented in publications and conference contributions in the fields of sport sociology, migration, and management research.

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