Greenwashing in the context of sustainable development and sustainable consumer choices

Authors

DOI:

https://doi.org/10.18778/2300-1690.25.02

Keywords:

sustainable development, green business, greenwashing, sustainable consumption

Abstract

The article aims to analyse the current debate in the literature regarding the occurrence of the so-called ‘greenwashing’ phenomenon and its significance in the context of sustainable development. The main focus is on presenting the definition as well as the features and forms of this phenomenon, and on showing examples of greenwashing in economic practice based on desk research. Data from the author’s own research were also used to illustrate consumers’ opinions on greenwashing and its consequences in the context of their purchasing choices.

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Author Biography

  • Monika Wodnicka, University of Lodz

    Monika Wodnicka – dr nauk ekonomicznych, adiunkt, zainteresowania naukowe: rynek usług logistycznych, rynek usług biznesowych, przemysł 4.0, nowe technologie, inwestycje, rozwój gospodarczy, zrównoważony rozwój, BPO – outsourcing/offshoring

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Published

2023-12-11

Issue

No. 25 (2023)

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Wodnicka, Monika. 2023. “Greenwashing in the Context of Sustainable Development and Sustainable Consumer Choices”. Władza Sądzenia, no. 25 (December): 22-36. https://doi.org/10.18778/2300-1690.25.02.