Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China

Autor

  • Linwei Yan Taylor’s University (Subang Jaya, Malaysia), Business School image/svg+xml
  • Elangkovan Narayanan Alagas Sunway University (Bandar Sunway, Malaysia), School of Hospitality and Service Management image/svg+xml
  • Manimekalai Jambulingam Taylor’s University (Subang Jaya, Malaysia), Business School image/svg+xml
  • Lei Wang Xuzhou University of Technology (Xuzhou, China), Faculty of Hospitality and Tourism image/svg+xml https://orcid.org/0000-0002-3288-0546

DOI:

https://doi.org/10.18778/0867-5856.34.1.10

Słowa kluczowe:

Bama Yao autonomous district, destination brand identity, push and pull theory, tourist perception, accessibility, wellness tourism destination

Abstrakt

 

 

Pobrania

Brak dostępnych danych do wyświetlenia.

Biogram autora

Lei Wang - Xuzhou University of Technology (Xuzhou, China), Faculty of Hospitality and Tourism

 

 

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Opublikowane

2024-05-24

Jak cytować

Yan, L., Alagas, E. N., Jambulingam, M., & Wang, L. (2024). Destination brand identity as a mediator between accessibility and tourist perception: Promoting Bama Yao as potential wellness tourist destination in China. Turyzm/Tourism, 34(1), 109–120. https://doi.org/10.18778/0867-5856.34.1.10

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