Selected attractiveness factors of academic conferences as a product on the international tourism market

Authors

DOI:

https://doi.org/10.18778/0867-5856.30.1.13

Keywords:

tourism product, system product, meetings industry, international conference

Abstract

The paper identifies selected determinants of attractiveness of international academic conferences as products on the contemporary international tourism market, especially on the business tourism market. To achieve this aim, methods of analysing the literature, reports, synthesis, along with passive and active observation were used. In addition, a direct survey using a research questionnaire via a website and addressed to participants on an Erasmus International Week in Kaunas was made. Some of the most important conditions of the attractiveness of the conference for participants, including transport and information accessibility as well as to the originality of the destination and the leisure program for participants, were indicated. Contemporary international academic conferences lasting a few days epitomize multiple products on tourism market. The article is empirical, but it also presents ideas for the development of conferences as attractive products in the contemporary economy of the European Union.

Downloads

Download data is not yet available.

References

Agha, N. (2011). The Economic Impact of Stadiums and Teams. Journal of Sports Economics, 14 (3), 227-252. DOI: https://doi.org/10.1177/1527002511422939
Google Scholar DOI: https://doi.org/10.1177/1527002511422939

Ayaz, N., Samata, N. (2017). Integration of congress tourism to the cultural tourism destinations as an economic product. Journal of Tourism and Hospitality Management, 5 (1), 53-61. DOI: https://doi.org/10.15640/jthm.v5n1a6
Google Scholar DOI: https://doi.org/10.15640/jthm.v5n1a6

Berbeka, J., Borodako, K., Niemczyk, A., Seweryn, R. (2014). Influence of the meetings industry on the economy of Kraków. Cracow: Foundation of the Cracow University of Economics.
Google Scholar

Borodako, K., Berbeka, J., Rudnicki, M. (2014). The potential of local KIBS companies as a determinant of tourism development in Krakow. Tourism Economics, 20 (6), 1337-1348. DOI: https://doi.org/10.5367/te.2013.0351
Google Scholar DOI: https://doi.org/10.5367/te.2013.0351

Borodako, K., Kožić, I. (2016). Cooperation patterns in the tourism business: The case of Poland. Prague Economic Papers, 25 (2), 160-174. DOI: https://doi.org/10.18267/j.pep.552
Google Scholar DOI: https://doi.org/10.18267/j.pep.552

Breiter, D., Milman, A. (2006). Participants’ needs and service priorities in a large convention center: Application of the importance – performance theory. Tourism Management, 27 (6), 1364-1370. DOI: https://doi.org/10.1016/j.tourman.2005.09.008
Google Scholar DOI: https://doi.org/10.1016/j.tourman.2005.09.008

Chang, S. (2018). Experience economy in the hospitality and tourism context. Tourism Management Perspectives, 27, 83-90. DOI: https://doi.org/10.1016/j.tmp.2018.05.001
Google Scholar DOI: https://doi.org/10.1016/j.tmp.2018.05.001

Cieślikowski, K., (2014). Rynek turystyki konferencyjnej. Tom I: Podstawy teoretyczne. Funkcjonowanie i rozwój na świecie. Katowice: Wydawncitwo Akademii Wychowania Fizycznego.
Google Scholar

Cieślikowski, K. (2015). Business tourism as innovative product for destinations. Innovative (Eco-) Technology, Entrepreneurship and Regional Development, 2, 35-40.
Google Scholar

Cieślikowski, K., Brusokas, A. (2017). Determinants of effective management in sport with the use of large sport arenas in selected cities. European Journal of Service Management, 21, 5-10. DOI: https://doi.org/10.18276/ejsm.2017.21-01
Google Scholar DOI: https://doi.org/10.18276/ejsm.2017.21-01

Cieślikowski, K., Brusokas, A. (2019). Meetings industry in Kaunas. Report. Katowice: Wydawnictwo Akademii Wychowania Fizycznego.
Google Scholar

Crouch, G. I., Ritchie, J.R. (1997). Convention site selection research. Journal of Convention & Exhibition Management, 1 (1), 49-69. DOI: https://doi.org/10.1300/j143v01n01_05
Google Scholar DOI: https://doi.org/10.1300/J143v01n01_05

Crouch, G.I., Louviere, J.J. (2004). The Determinants of convention site selection: A logistic choice model from experimental data. Journal of Travel Research, 43 (2), 118-130. DOI: https://doi.org/10.1177/0047287504268233
Google Scholar DOI: https://doi.org/10.1177/0047287504268233

Davidson, R., Cope, B. (2003). Business travel: Conferences, incentive travel, exhibitions, corporate hospitality, and corporate travel. New York: Pearson Education, Financial Times.
Google Scholar

Dwyer, L., Forsyth, P. (1997). Impacts and benefits of MICE tourism: A framework for analysis. Tourism Economics, 3 (1), 21-38. DOI: https://doi.org/10.1177/135481669700300102
Google Scholar DOI: https://doi.org/10.1177/135481669700300102

Dwyer, L., Forsyth, P., Spurr, R. (2004). Evaluating tourism’s economic effects: New and old approaches. Tourism Management, 25, 307-317.
Google Scholar DOI: https://doi.org/10.1016/S0261-5177(03)00131-6

ECEC (2014). The Erasmus Impact Study. Effects of mobility on the skills and employability of students and the internationalization of higher education institutions. Brussels: The European Commission Educational and Culture.
Google Scholar

EIC (2018). Economic significance of meetings to the US economy. New York: Events Industry Council and Oxford Economics.
Google Scholar

EIU (2007). Megatrends in B2B marketing. London: The Economist Intelligence Unit.
Google Scholar

EMS (2017). Feedback from conference participants. (Report). Dublin: European Meteorological Society.
Google Scholar

European Commission (2018). What is Erasmus? Retrieved from http://ec.europa.eu/programmes/erasmusplus/about_en (12.08.2019).
Google Scholar

Fenich, G.C. (2001). Towards a conceptual framework for assessing community attractiveness of conventions. Journal of Convention and Exhibition Management, 3 (1), 45-64.
Google Scholar DOI: https://doi.org/10.1300/J143v03n01_04

Gilliland, D.I., Johnston, W.J. (1997). Toward a model of business-to-business marketing communications effects. Industrial Marketing Management, 26 (1), 15-29. DOI: https://doi.org/10.1016/s0019-8501(96)00032-6
Google Scholar DOI: https://doi.org/10.1016/S0019-8501(96)00032-6

Gugg, A., Hank-Haase, G. (1995). Die wirtschaftliche Bedeutung des Tagungsund Kongressreiseverkehrs in Deutschland. Frankfurt: GHH Consult GmbH.
Google Scholar

Hallowell, R. (1996). The relationship of customer satisfaction, customer loyalty, and profitability: An empirical study. International Journal of Service Industry Management, 7 (4), 27-42. ICCA (2007). The international association meetings market 2006:
Google Scholar DOI: https://doi.org/10.1108/09564239610129931

ICCA Statistics Report. Amsterdam: International Congress and Convention Association.
Google Scholar

Jung, S., Tanford, S. (2017). What contributes to convention attendee satisfaction and loyalty? A meta-analysis. Journal of Convention & Event Tourism, 18 (2), 118-134. DOI: https://doi.org/10.1080/15470148.2017.1290565
Google Scholar DOI: https://doi.org/10.1080/15470148.2017.1290565

Lemanowicz, M., Puciata, E. (2010). Czynniki warunkujące sukces produktów turystycznych województwa małopolskiego. Acta Scientiarum Polonorum. Oeconomia, 9 (4), 255-265.
Google Scholar

Malaval, P., Bénaroya, C., Digout, J., Szapiro, G. (2013). Business to business marketing from industrial to business marketing: Adaptation from 5th French edition. Bruxelles: De Boeck.
Google Scholar

Malekmohammadi, A., Mohamed B., Ekiz, E.H (2011). An analysis of conference attendee motivations: Case of international conference participants in Singapore. Journal of Travel and Tourism Research, 11 (1), 50-64
Google Scholar

NBTC (2015). Business meetings in Holland. An analysis of the impact of the industry. Amsterdam: NBTC Holland Marketing.
Google Scholar

Niemczyk, A. (2014). Produkty systemowe na rynku turystycznym. Ekonomiczne Problemy Turystyki, 1 (25), 79-99.
Google Scholar

Nummela, C. (2017). Delegate Survey 2016 (Rep.). Helsinki: Finland Convention Bureau.
Google Scholar

Olearnik, J. (2016). Contemporary marketing in tourist industry. Ekonomiczne Problemy Turystyki, 33, 9-19. DOI: https://doi.org/10.18276/ept.2016.1.33-01
Google Scholar DOI: https://doi.org/10.18276/ept.2016.1.33-01

Oppermann, M. (1995). Professional conference attendees’ and non-attendees’ participation decision factors. The Society of Travel and Tourism Educators, 7 (1), 25-37.
Google Scholar

Oppermann, M. (1996). Convention destination images: Analysis of association meeting planners perceptions. Tourism Management, 17 (3), 175-182. DOI: https://doi.org/10.1016/0261-5177(96)00004-0
Google Scholar DOI: https://doi.org/10.1016/0261-5177(96)00004-0

Pal, D., Joshi, A., Kale, S., Chandel, S. (2015). Likert scale: Explored and explained. British Journal of Applied Science & Technology, 7 (4), 396-403. DOI: https://doi.org/10.9734/bjast/2015/14975
Google Scholar DOI: https://doi.org/10.9734/BJAST/2015/14975

Rogers, T., Davidson, R. (2016). Marketing destinations and venues for conferences, conventions and business events. Abingdon, Oxon: Routledge.
Google Scholar

Sidorkiewicz, M. (2014). Specyfika organizowania konferencji i kongresów naukowych. In: K. Celuch (ed.), Zarzadzanie i organizacja przemysłu spotkań w Polsce (pp. 91-103). Warsaw: Szkoła Główna Turystyki i Rekreacji.
Google Scholar

Smith, J. (2018). Who can take part? Retrieved from: http://ec.europa.eu/programmes/erasmus-plus/about/who-can-take-part_en (17.08.2019).
Google Scholar

Staff weeks search (2018). Retrieved from: http://staffmobility.eu/staff-week-search (10.09.2018).
Google Scholar

Stasiak, A. (2013). Tourist product in experience economy. Tourism/Turyzm, 23 (1). DOI: https://doi.org/10.2478/tour-2013-0003
Google Scholar DOI: https://doi.org/10.2478/tour-2013-0003

Swarbrooke, J., Horner, S. (2011). Business travel and tourism. New York: Routledge. DOI: https://doi.org/10.4324/9780080490601
Google Scholar DOI: https://doi.org/10.4324/9780080490601

UIA (2018). International meeting statistics for the year 2017. Report. Brussels: Union of International Associations.
Google Scholar

UN WTO (2010). The International recommendations for tourism statistics 2008. New York, NY: UN WTO Publishing.
Google Scholar

UN WTO (2014) Global Report on the meetings industry. Madrid: World Tourism Organization.
Google Scholar

Weber, K., Chon, K. (2009). Convention tourism: International research and industry perspectives. New York: Routledge.
Google Scholar

WTTC (2018). Travel & tourism economic impact 2018 (Report). London: World Travel & Tourism Council.
Google Scholar

Zeithaml, V.A., Parasuraman, A., Berry, L.L. (1990). Delivering quality service: Balancing customer perceptions and expectations. New York: The Free Press.
Google Scholar

Zhang, H.Q., Leung, V., Qu, H. (2007). A refined model of factors affecting convention participation decision-making. Tourism Management, 28 (4), 1123-1127. DOI: https://doi.org/10.1016/j.tourman.2006.07.008
Google Scholar DOI: https://doi.org/10.1016/j.tourman.2006.07.008

Żabiński, L. (2012). Marketing produktów systemowych. Warszawa: Polskie Wydawnictwo Ekonomiczne.
Google Scholar

Żemła, M. (2010). Destination brand licensing. In: M. Kozak, J. Gnoth, L. Andreu (eds) Advances in tourism destination marketing: Managing networks (pp. 110-120). London: Routledge.
Google Scholar

Downloads

Published

2020-06-01

How to Cite

Cieślikowski, K., & Brusokas, A. (2020). Selected attractiveness factors of academic conferences as a product on the international tourism market. Turyzm/Tourism, 30(1), 13–20. https://doi.org/10.18778/0867-5856.30.1.13

Issue

Vol. 30 No. 1 (2020)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.