Implementacja metody the St. Gallen Model for Destination Management (SGDM) w polskich Karpatach: Studium przypadku sześciu bieszczadzkich gmin
DOI:
https://doi.org/10.18778/0867-5856.29.2.18Keywords:
destynacje górskie, holistyczne zarządzanie turystyką, model SGDMAbstract
Bieszczady są jednym z pasm górskich leżących w polskich Karpatach. Ich walory przyrodnicze i kulturowe przyciągają corocznie do tej destynacji tysiące polskich i zagranicznych turystów. Pomimo wielu objętych ochroną miejsc o szczególnych walorach przyrodniczych (np. Bieszczadzki Park Narodowy, Rezerwat Biosfery UNESCO i obszary Natura 2000) Bieszczady borykają się obecnie z różnymi problemami środowiskowymi i społecznymi, które często wynikają z dynamicznego, ale chaotycznego rozwoju turystyki na ich obszarze. Brak wspólnej wizji długofalowego rozwoju turystyki (na poziomie gminnym i regionalnym) stanowi jedno z głównych wyzwań, przed którym stoją obecnie podmioty publiczne i prywatne wielu gmin bieszczadzkich. W artykule zaprezentowano rezultaty wdrożenia innowacyjnej metody zarządzania destynacjami – The St.Gallen Model for Destination Management (SGDM) – w wybranych bieszczadzkich gminach. Zastosowana metoda umożliwiła lokalnym „aktorom” turystycznym (publicznym i prywatnym) przystąpienie do procesu holistycznego zarządzania miejscami recepcji turystycznej poprzez identyfikację kluczowych segmentów rynku. W pracy przedstawiono pierwszą próbę zastosowania metody SGDM w Polsce.
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