Doing ethnography from within a constructivist paradigm to explore virtual communities in Saudi Arabia
DOI:
https://doi.org/10.18778/1733-8077.2.2.02Keywords:
Ethnography, constructivist paradigm, constructivist ethnography, unobtrusive observation, NVIVO, virtual communities, Saudi Arabia, Saudi womenAbstract
Most of the studies in the recent literature focus on the method used but not the philosophy behind it. This article focuses on doing ethnography, from within a constructivist paradigm, to explore individuals’ participation in virtual communities in Saudi Arabia. An aim of this article is to highlight how particular ethnographic techniques, viz unobtrusive observation and participation, were used in that study. The article argues that doing ethnography in this way allowed for placing the results within the social and cultural context of Saudi society. The article, which includes a sample of the findings from the two techniques involved for illustration, concludes that the one-year unobtrusive observation and the eight months’ participation in two different but similar virtual communities, during the period 2001-2002, have produced findings that are deep, meaningful and rich in description.
Downloads
References
Al-Farim, Khalid F. (2001) “The Internet and its audience in Riyadh.” M (Mass Communication) thesis. King Saud University: Saudi Arabia.
Google Scholar
AlMunajjed, Mona (1997) Women in Saudi Arabia Today. UK: Macmillan.
Google Scholar
DOI: https://doi.org/10.1057/9780230373105
Al-Saggaf, Yeslam (2004) “The Effect of Online Community on Offline Community in Saudi Arabia.” Electronic Journal of Information Systems in Developing Countries EJISDC 16 (2). Retrieved June 15, 2006 http://www.ejisdc.org
Google Scholar
DOI: https://doi.org/10.1002/j.1681-4835.2004.tb00103.x
Angrosino, Michael and Kimberly Mays de Perez (2000) “Rethinking Observation: From Method to Context.” Pp. 673 – 702 in Handbook of Qualitative Research, 2 edition, edited by N. K. Denzin and Y. S. Lincoln. Thousand Oaks, CA: Sage.
Google Scholar
Al-Watan (2004) “To improve services for subscribes and promote research.”, from Al-Watan Newspaper Online. Retrieved April 15, 2004 http://www.alwatan.com.sa
Google Scholar
Al-Zahrani, Saleh (2002) “45% of the Internet users in Saudi Arabia are women.” from Al-Watan Newspaper Online. Retrieved January 7, 2002 http://www.alwatan.com.sa
Google Scholar
Berger, Peter L. and Thomas Luckmann (1967) The Social Construction of Reality: A Treatise in the Sociology of Knowledge. New York: Anchor Press.
Google Scholar
Bow, Amanda (2002) “Ethnographic techniques.” Pp. 265 - 279 in Research methods for students and professionals: Information management and systems, 2 edition, edited by K. Williamson. Wagga Wagga: Centre for Information Studies, CSU.
Google Scholar
DOI: https://doi.org/10.1016/B978-1-876938-42-0.50025-3
Charmaz, Kathy (2000) “Grounded Theory: Objectivist and Constructivist Methods.” Pp. 509 – 535 in Handbook of Qualitative Research, 2 edition, edited by N. K. Denzin and Y. S. Lincoln. Thousand Oaks, CA: Sage.
Google Scholar
Costigan, James T. (1999) “Introduction: Forests, trees, and Internet research.” Pp. xvii-xxiv in Doing Internet research: Critical issues and methods for examining the Net, edited by S. G. Jones. Thousand Oaks, CA: Sage.
Google Scholar
Denzin, Norman K. and Yvonna S. Lincoln (2000) “Introduction: the Discipline and Practice of Qualitative Research.” Pp. 1 – 29 in Handbook of Qualitative Research, 2 edition, edited by N.K. Denzin and Y.S. Lincoln. Thousand Oaks, CA: Sage.
Google Scholar
Dodge, Martin and Rob Kitchin (2001) Mapping Cyberspace. London: Routledge.
Google Scholar
Ess, Charles (1998) “First Looks: CATaC’98.” Pp. 1-17 in Proceedings of Cultural Attitudes Towards Communication and Technology, edited by C. Ess and F. Sudweeks. Sidney: University of Sydney Press.
Google Scholar
Ess, Charles and AoIR Ethics Working Committee (2002) “Ethical decision-making and Internet research: Recommendations from the aoir ethics committee.” Association of Internet Researchers document. Retrieved April 3, 2003 http://www.aoir.org/reports/ethics.pdf
Google Scholar
DOI: https://doi.org/10.4018/978-1-59140-152-0.ch002
Eysenbach, Gunther and James E. Till (2001) “Ethical issues in qualitative research on Internet communities.” British Medical Journal 323 (7321):1103-1105.
Google Scholar
DOI: https://doi.org/10.1136/bmj.323.7321.1103
Fernback, Jan (1999) “There Is a Their There: notes Toward a Definition of Cybercommunity.” Pp. 203 - 220 in Doing Internet research: Critical issues and methods for examining the Net, edited by S. G. Jones. Thousand Oaks, CA: Sage.
Google Scholar
DOI: https://doi.org/10.4135/9781452231471.n10
Fetterman, David M. (1989) Ethnography: Step by Step. Applied Social Research Methods Series. Thousand Oaks, CA: Sage.
Google Scholar
Fetterman, David (1998) “Ethnography.” Pp. 473-504 in Handbook of Applied Social Research Methods, edited by L. Bickman and D. J. Rog. Thousand Oaks, CA: Sage.
Google Scholar
Frankel, Mark S. (1999) “Ethical and legal aspects of human subjects research on the Internet.” A Report of a Workshop. Washington, June 10, 1999. Retrieved June 15, 2006 http://www.aaas.org/spp/dspp/sfrl/projects/intres/report.pdf
Google Scholar
Glesne, Corrine (1999) Becoming qualitative researcher: An introduction. 2 edition. New York: Longman.
Google Scholar
Hammersley, Martyn (1995) The politics of social research. London: Sage.
Google Scholar
Holmes, David (1997) “Glossary.” In Virtual politics: Identity and community in cyberspace, edited by D. Holmes. London: Sage.
Google Scholar
JeddahNews.net (2004) “Where Do You Spend Most of Your Time Over the Internet?” JeddahNews.net website. Retrieved September 7, 2004 http://www.jeddahnews.net/modules.php?name=Surveys&op=results&pollID=6&mode=&order=&thold=
Google Scholar
Jones, Steven G. (1997) “The Internet and its Social Landscape.” Pp. 7–35 in Virtual Culture: Identity & Communication in Cybersociety, edited by S. G. Jones. London: Sage.
Google Scholar
DOI: https://doi.org/10.4135/9781446250303.n2
Jones, Steven G. (1998) “Information, Internet, and community: Notes toward an understanding of community in the information age.” Pp. 1-34 in CyberSociety 2.0:Revisiting Computer-Mediated Communication and Community, edited by S. G. Jones. US: Sage.
Google Scholar
DOI: https://doi.org/10.4135/9781452243689.n1
Jones, Steven G. and Stephanie Kucker (2001) “Computers, the Internet, and Virtual Cultures.” Pp. 212-225 in Culture in the Communication Age, edited by J. Lull. London: Routledge.
Google Scholar
Kelly, George A. (1963) A theory of personality: The psychology of personal constructs. New York: W.W. Norton & Company.
Google Scholar
Kelly, George A. (1991) The psychology of personal constructs. London: Routledge.
Google Scholar
King, Storm A. (1996) “Researching Internet communities: Proposed ethical guidelines for the reporting of results.” The Information Society 12(2):119-128.
Google Scholar
DOI: https://doi.org/10.1080/713856145
Kollock, Peter and Marc Smith (1999) “Communities in Cyberspace.” Pp. 3–25 In Communities in Cyberspace, edited by M. Smith and P. Kollock. Routledge, London.
Google Scholar
Lincoln, Yvonna S. and Egon G. Guba (1985) Naturalistic inquiry. Newbury, California: Sage.
Google Scholar
DOI: https://doi.org/10.1016/0147-1767(85)90062-8
Lincoln, Yvonna S. and Egon G. Guba (1987) Effective Evaluation. San Francisco: Jossey-Bass.
Google Scholar
Locke, Lawrence F., Waneen Spirduso and Stephen J. Silverman (2000) Proposals That Work, 4 edition. Thousand Oaks: Sage.
Google Scholar
Manaszewicz, Rosetta, Kirsty Williamson and Sue Mckemmish (2002) “Breast cancer knowledge online: Towards meeting the diverse information needs of the breast cancer community.” Proceedings of Electronic Networking 2002 Building Community Conference, 3-7 July, Melbourne, Australia.
Google Scholar
Markham, Annette N. (1998) Life online: Researching real experience in virtual space. Walnut Creek, CA: AltaMira.
Google Scholar
Markham, Annette N. (2005) “Disciplining the Future: A critical organizational analysis of Internet Studies.” The Information Society 21(4):257-267.
Google Scholar
DOI: https://doi.org/10.1080/01972240591007571
Marshall, Catherine and Gretchen B. Rossman (1999) Designing qualitative research, 3rd edition. Thousand Oaks, CA: Sage.
Google Scholar
Minichiello, Victor, Rosalie Aroni, Eric Timwell and Loris Alexander (1990) In-depth interviewing: Researching people. Melbourne: Longman Cheshire.
Google Scholar
Maxwell Joseph A. (1996) Qualitative research design: An interactive approach. Thousand Oaks, CA: Sage.
Google Scholar
North, Tim (1994) “The Internet and usenet global computer networks: An investigation of their culture and its effects on new users.” MA thesis. Retrieved June 28, 2004 http://www.scribe.com.au/timn/thesis/
Google Scholar
Paccagnella, Luciano L. (1997) “Getting the seats of your pants dirty: Strategies for ethnographic research on virtual communities.” Journal of Computer-Mediated Communication 3 (1). Retrieved June 15, 2006 http://www.ascusc.org/jcmc/vol3/issue1/paccagnella.html
Google Scholar
DOI: https://doi.org/10.1111/j.1083-6101.1997.tb00065.x
Preece, Jenny and Diane Maloney-Krichmar (2005) “Online communities: Design, theory, and practice.” Journal of Computer-Mediated Communication 10 (4). Retrieved November 29, 2005 http://jcmc.indiana.edu/vol10/issue4/preece.html
Google Scholar
DOI: https://doi.org/10.1111/j.1083-6101.2005.tb00264.x
Preece, Jenny (2000) Online Communities: Designing Useability, Supporting Sociability. Chichester: John Wiley & Sons.
Google Scholar
DOI: https://doi.org/10.1108/imds.2000.100.9.459.3
Rheingold, Howard (2000) The virtual community: Homesteading on the electronic frontier. Cambridge: MIT Press.
Google Scholar
DOI: https://doi.org/10.7551/mitpress/7105.001.0001
Saule, Solveiga (2002) “Ethnography.” Pp. 159 - 176 in Research methods for students and professionals: Information management and systems, 2nd edition, edited by K. Williamson. Wagga Wagga: Centre for Information Studies, CSU.
Google Scholar
Schwandt, Thomas A. (2000) “Three epistemological stances for qualitative inquiry: Interpretivism, hermeneutics, and social constructionist.” Pp. 189–215 in Handbook of Qualitative Research, 2nd edition, edited by N. K. Denzin and Y. S. Lincoln. Thousand Oaks, CA: Sage.
Google Scholar
Schwandt, Thomas A. (1994) “Constuctivist, interpretivist approaches in qualitative research.” Pp. 118–137 in The Handbook of Qualitative Research, edited by N. Denzin and Y. Lincoln. Thousand Oaks: Sage.
Google Scholar
Sudweeks, Fay and Simeon J. Simoff (1999) “Complementary explorative data analysis: The reconciliation of quantitative and qualitative principles.” Pp. 29-56 in Doing Internet research: Critical issues and methods for examining the Net, edited by S. G. Jones. Thousand Oaks, CA: Sage.
Google Scholar
DOI: https://doi.org/10.4135/9781452231471.n2
Suler, John (1999) “One of us: Participant observation research at the palace.” Psychology of Cyberspace 1 (5). Retrieved June 28, 2004 http://www.rider.edu/~suler/psycyber/partobs.html
Google Scholar
Tedlock, Barbara (2000) “Ethnography and ethnographic representation.” Pp. 455-487 in Handbook of qualitative research, 2nd edition, edited by N. K. Denzin and Y. S. Lincoln. Thousand Oaks, CA: Sage.
Google Scholar
Turkle, Sherry (1995) Life on the screen: Identity in the age of the Internet. New York: Simon & Schuster.
Google Scholar
Wellman, Barry and Milena Gulia (1999) “Net-Surfers Don't Ride Alone: Virtual Communities as Communities.” Pp. 331–366 in Networks in the Global Village: Life in Contemporary Communities, edited by B. Wellman. Colorado: Westview.
Google Scholar
DOI: https://doi.org/10.4324/9780429498718-11
Wheeler, Debora (1998) “Global culture or culture clash: New Information Technologies in the Islamic world- A view from Kuwait.” Communication Research 25(4):359-377.
Google Scholar
DOI: https://doi.org/10.1177/009365098025004002
Wheeler, Debora (2000) “New media, globalization and Kuwaiti national identity.” Middle East Journal 54(3):432-448.
Google Scholar
Wheeler, Debora (2003) The Internet and youth subculture in Kuwait. Journal of Computer-Mediated Communication 8 (2). Retrieved June 15, 2006 http://www.ascusc.org/jcmc/vol8/issue2/wheeler.html
Google Scholar
DOI: https://doi.org/10.1111/j.1083-6101.2003.tb00207.x
Williamson, Kirsty (2002) Research methods for students and professionals: Information management and systems, 2nd edition. Wagga Wagga: Centre for Information Studies, CSU.
Google Scholar
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.