$#*! Sociologists Say: e-Public Sociology on Twitter

Authors

  • Christopher J. Schneider Brandon University, Canada

DOI:

https://doi.org/10.18778/1733-8077.13.2.03

Keywords:

Public Sociology, e-Public Sociology, Twitter, Social Media, Qualitative Media Analysis

Abstract

This paper explores how individuals who self-identify on Twitter as sociologists holding teaching posts at institutions of higher education use the popular micro-blogging social media site. A total of 152,977 tweets from profiles of 130 sociologists were collected and examined using qualitative media analysis. What emerged from these data was an empirical case for an expanded conceptualization of Burawoy’s vision of public sociology. Building upon published research (Schneider and Simonetto 2016), the purpose of this conceptually informed paper is to further empirically develop e-public sociology – a form of public sociology that emerges through use of social media whereby the sociologist can simultaneously be the generator and interlocutor of dialogue with multiple publics. Suggestions for future research are noted.

Downloads

Download data is not yet available.

Author Biography

Christopher J. Schneider, Brandon University, Canada

Christopher J. Schneider is an Associate Professor of Sociology at Brandon University in Manitoba, Canada. Schneider’s current research and publications focus on information technologies and related changes to police work. His recent book is Policing and Social Media: Social Control in an Era of New Media (Lexington Books | Rowman & Littlefield, 2016).

References

Adorjan, Michael C. 2013. “Igniting Constructivist Imaginations: Social Constructionism’s Absence and Potential Contribution to Public Sociology.” The American Sociologist 44(1):1-22.
Google Scholar DOI: https://doi.org/10.1007/s12108-012-9172-3

Agger, Ben, (ed.). 2007. Public Sociology from Social Facts to Literary Acts. Lanham, MA: Rowman & Littlefield.
Google Scholar

Altheide, David L. 2004. “Ethnographic Content Analysis.” Pp. 325-326 in The SAGE Encyclopedia of Social Science and Research Methods, edited by M.S. Lewis-Beck et al. Thousand Oaks, CA: Sage.
Google Scholar

Altheide, David L. and Christopher J. Schneider. 2013. Qualitative Media Analysis. Thousand Oaks, CA: Sage.
Google Scholar DOI: https://doi.org/10.4135/9781452270043

Associated Press. 2013. “Social Media Guidelines for AP Employees.” Associated Press, May. Retrieved May 05, 2015: http://www.ap.org/Images/Social-Media-Guidelines_tcm28-9832.pdf
Google Scholar

Behbehanian, Laleh and Michael Burawoy. 2014. “Appendix: Global Pedagogy in a Digital Age.” Current Sociology 62(2): 285-291.
Google Scholar DOI: https://doi.org/10.1177/0011392113515799

Blau, Judith and Keri E. Iyall Smith, (eds.). 2006. Public Sociologies Reader. Lanham, MA: Rowman & Littlefield.
Google Scholar

Boellstorff, Tom. 2013. “Making Big Data, in Theory.” First Monday 18(10). Retrieved May 13, 2015: http://firstmonday.org/ojs/index.php/fm/article/view/4869/3750
Google Scholar DOI: https://doi.org/10.5210/fm.v18i10.4869

Burawoy, Michael. 2005. “2004 Presidential Address: For Public Sociology.” American Sociological Review 70(1):4-28.
Google Scholar DOI: https://doi.org/10.1177/000312240507000102

Burawoy, Michael. 2008. “What Is to Be Done: These on the Degradation of Social Existence in a Globalizing World.” Current Sociology 56(3):351-359.
Google Scholar DOI: https://doi.org/10.1177/0011392107088228

Burawoy, Michael. 2009a. “The Public Sociology Wars.” Pp. 449- 473 in Handbook of Public Sociology, edited by V. Jeffries. Lanham, MD: Rowman & Littlefield.
Google Scholar

Burawoy, Michael. 2009b. “Disciplinary Mosaic: The Case of Canadian Sociology.” The Canadian Journal of Sociology 34(3):869-886.
Google Scholar DOI: https://doi.org/10.29173/cjs6437

Burrows, Roger and Mike Savage. 2014. “After the Crisis? Big Data and the Methodological Challenges of Empirical Sociology.” Big Data & Society 1:1-6.
Google Scholar DOI: https://doi.org/10.1177/2053951714540280

Clawson, Dan et al., (eds.). 2007. Fifteen Eminent Sociologists Debate Politics and the Profession in the Twenty-First Century. Berkeley: University of California Press.
Google Scholar DOI: https://doi.org/10.1525/california/9780520251373.001.0001

Cohen, Heidi. 2011. “30 Social Media Definitions.” May 09. Retrieved April 28, 2014: http://heidicohen.com/social-media-definition/
Google Scholar

Cohen, Phillip N. 2014. “ASA Meeting Twitter Network Graph. Family Inequality Wordpress Blog.” August 23. Retrieved May 10, 2015: https://familyinequality.wordpress.com/2014/08/23/asameeting-twitter-network-graph/
Google Scholar

Dickinson, Tim. 2011. “How Roger Ailes Built the Fox News Fear Factory: The One Time Nixon Operative Has Created the Most Profitable Propaganda Machine in History. Inside America’s Unfair and Imbalanced Network.” Rolling Stone, May 25. Retrieved May 09, 2015: http://www.rollingstone.com/politics/news/how-rogerailes-built-the-fox-news-fear-factory-20110525
Google Scholar

Flaherty, Colleen. 2015. “Twitterstorm.” Inside Higher Ed, May 12. Retrieved May 13, 2015 (https://www.insidehighered.com/ news/2015/05/12/boston-u-distances-itself new-professors-comments- about-white-male-students).
Google Scholar

Fowler, Daniel. 2014. “2014 ASA Annual Meeting Sets Attendance Records.” Footnotes 42(7):1-23.
Google Scholar

Gans, Herbert J. 1989. “Sociology in America: The Discipline and the Public American Sociological Association, 1988 Presidential Address.” American Sociological Review 54(1):1-16.
Google Scholar DOI: https://doi.org/10.2307/2095658

Gans, Herbert J. 2009. “A Sociology for Public Sociology: Some Needed Disciplinary Changes for Creating Public Sociology.” Pp. 123-134 in Handbook of Public Sociology, edited By V. Jeffries. Lanham, MD: Rowman & Littlefield.
Google Scholar

Gans, Herbert J. 2010. “Public Ethnography: Ethnography as Public Sociology.” Qualitative Sociology 33:97-104.
Google Scholar DOI: https://doi.org/10.1007/s11133-009-9145-1

Gans, Herbert J. 2015. “Public Sociology and Its Publics.” The American Sociologist 2015:1-9.
Google Scholar DOI: https://doi.org/10.1007/s12108-015-9278-5

Hanemaayer, Ariane. 2014. “Returning to the Classics: Looking to Weber and Durkheim to Resolve the Theoretical Inconsistencies of Public Sociology.” Pp. 31-52 in The Public Sociology Debate: Ethics and Engagement, edited by A. Hanemaayer, C. Schneider, and M. Burawoy. Vancouver: UBC Press.
Google Scholar

Hanemaayer, Ariane and Christopher J. Schneider. 2014. The Public Sociology Debate: Ethics and Engagement. Vancouver: University of British Columbia Press.
Google Scholar

Hanemaayer, Ariane and Christopher J. Schneider. 2016. “Public Sociology and Digital Culture.” Pp. 167-173 in The Tattoo Project: Visual Culture and the Digital Archive, edited by D. Davidson. Toronto: Canadian Scholars’ Press.
Google Scholar

Holder, Eric. 2015. “Attorney General Holder Delivers an Update on Investigations in Ferguson, Missouri.” March 04. Retrieved May 10, 2015: http://www.justice.gov/opa/speech/attorney-general-holder-delivers-update investigations-ferguson-missouri
Google Scholar

Jeffries, Vincent, (ed.). 2009. Handbook of Public Sociology. Lanham, MA: Rowman & Littlefield.
Google Scholar

Kowalchuk, Lisa and Neil McLaughlin. 2009. “Mapping the Social Space of Opinion: Public Sociology and the Op-Ed in Canada.” Canadian Journal of Sociology 34(3):697-728.
Google Scholar DOI: https://doi.org/10.29173/cjs6310

Krugman, Paul. 2014. “The Myth of the Deserving Rich.” The New York Times, January 18. Retrieved March 18, 2017: https://krugman.blogs.nytimes.com/2014/01/18/the-myth-of-the-deserving-rich/?_r=0
Google Scholar

Lupton, Deborah. 2014. “Twitter: Social Communications in the Digital Age.” Information, Communication & Society 17(5):644-646.
Google Scholar DOI: https://doi.org/10.1080/1369118X.2013.808366

Lupton, Deborah. 2015. Digital Sociology. New York: Routledge.
Google Scholar DOI: https://doi.org/10.4324/9781315776880

Maniberg, Michael. 2012. The Social Media Reader. New York: New York University Press.
Google Scholar

Marwick, Alice and danah boyd. 2010. “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience.” New Media and Society 20(10):1-20.
Google Scholar DOI: https://doi.org/10.1177/1461444810365313

McKie, Linda and Louise Ryan. 2012. “Exploring Trends and Challenges in Sociological Research.” Sociology E-Special Issue 1:1-7.
Google Scholar DOI: https://doi.org/10.1177/0038038512452356

Murthy, Dhiraj. 2012. “Towards a Sociological Understanding of Social Media: Theorizing Twitter.” Sociology 46(6):1059-1073.
Google Scholar DOI: https://doi.org/10.1177/0038038511422553

Nichols, Lawrence T., (ed.). 2007. Public Sociology the Contemporary Debate. New Brunswick, NJ: Transaction Publishers.
Google Scholar

Nyden, Philip, Leslie Hossfeld, and Gwendolyn Nyden. 2012. Public Sociology Research Action and Change. Los Angeles, CA: Sage.
Google Scholar DOI: https://doi.org/10.4135/9781483349510

Palmer, Nathan and April M. Schueths. 2013. “Online Teaching Communities within Sociology: A Counter Trend to the Marketization of Higher Education.” Teaching in Higher Education 18(7):809-820.
Google Scholar DOI: https://doi.org/10.1080/13562517.2013.836097

Powell, Brian et al. 2010. Counted Out: Same-Sex Relations and Americans’ Definitions of Family. New York: Russell Sage Foundation.
Google Scholar

Rettner, Rachael. 2013. “Infertility Affects Women’s Lives Differently Based on Social Class.” Fox News, August 19. Retrieved May 09, 2015: http://www.foxnews.com/health/2013/08/19/psychology-no-kids-howinfertility-affects-women-lives/
Google Scholar

Roberts, Sam. 2010. “Study Finds Wider View of ‘Family.’” The New York Times, September 15. Retrieved May 08, 2015: http://www.nytimes.com/2010/09/15/us/15gays.html
Google Scholar

Sanneh, Kelefa. 2014. “Censoring Twitter.” New Yorker, November 14. Retrieved May 09, 2015” http://www.newyorker.com/culture/ cultural-comment/censoring-twitter).
Google Scholar

Savage, Mike and Roger Burrows. 2007. “The Coming Crisis of Empirical Sociology.” Sociology 41(5):885-899.
Google Scholar DOI: https://doi.org/10.1177/0038038507080443

Schneider, Christopher J. 2014. “Social Media and e-Public Sociology.” Pp. 205-224 in The Public Sociology Debate: Ethics and Engagement, edited by A. Hanemaayer and C. J. Schneider. Vancouver: University of British Columbia Press.
Google Scholar

Schneider, Christopher J. 2015a. “Meaning Making Online: Vancouver’s 2011 Stanley Cup Riot.” Pp. 81-102 in Kleine Geheimnisse: Alltagssoziologische Einsichten [Little Secrets: Everyday Sociological Insights], edited by M. Dellwing, S. Grills, and H. Bude. Germany: Springer.
Google Scholar

Schneider, Christopher J. 2015b. “Public Criminology and the 2011 Vancouver Riot: Public Perceptions of Crime and Justice in the 21st Century.” Radical Criminology 5:21-45.
Google Scholar

Schneider, Christopher J. 2015c. “Police Image Work in an Era of Social Media: YouTube and the 2007 Montebello Summit Protest.” Pp. 227-246 in Social Media, Politics and the State: Protests, Revolutions, Riots, Crime and Policing in an Age of Facebook, Twitter and YouTube, edited by D. Trottier and C. Fuchs. New York, London: Routledge.
Google Scholar

Schneider, Christopher J. 2016. Policing and Social Media: Social Control in an Era of New Media. Lanham, MD: Lexington Books, Rowman & Littlefield.
Google Scholar

Schneider, Christopher J. forthcoming. “Making the Case: A Qualitative Approach to Studying Social Media Documents.” In Unconventional Methodology in Organization and Management Research, edited by A. Bryman and D. A. Buchanan. Oxford University Press.
Google Scholar

Schneider, Christopher J. and Daniel Trottier. 2012. “The 2011 Vancouver Riot and the Role of Facebook in Crowd Sourced Policing.” BC Studies 175:93-109.
Google Scholar

Schneider, Christopher J. and Daniel Trottier. 2013. “Social Media and the 2011 Vancouver Riot.” Studies in Symbolic Interaction 40:335-362.
Google Scholar DOI: https://doi.org/10.1108/S0163-2396(2013)0000040018

Schneider, Christopher J., Ariane Hanemaayer, and Kyle Nolan. 2014. “Public Teaching as Service Sociology.” Pp. 177-190 in Service Sociology Academic Engagement in Social Problems, edited by A. J. Trevino and K. McCormack. Farnham: Ashgate.
Google Scholar

Schneider, Christopher J. and Deana Simonetto. 2016. “Public Sociology on Twitter: A Space for Public Pedagogy?” The American Sociologist. Retrieved March 20, 2017: https://link.springer.com/article/10.1007/s12108-016-9304-2
Google Scholar

Shrum, Wesley and Luke Castle. 2014. “‘Visionary’ Sociology: Diversions of Public Sociology and Audiovisual Solutions.” The American Sociologist 45(4):412-431.
Google Scholar DOI: https://doi.org/10.1007/s12108-014-9214-0

Sreenivasan, Sree. 2013. “RTs ≠ Endorsements.” Washington Post, May 02. Retrieved May 05, 2015: http://www.washingtonpost.com/blogs/liveblog/wp/2013/05/02/outlooks-fifth-annual-spring-cleaning/
Google Scholar

Tinati, Ramine et al. 2014. “Big Data: Methodological Challenges and Approaches for Sociological Analysis.” Sociology 48(4):663-681.
Google Scholar DOI: https://doi.org/10.1177/0038038513511561

Wade, Lisa and Gwen Sharp. 2012. “Sociological Images: Blogging as Public Sociology.” Social Science Computer Review 31(2):221-228.
Google Scholar DOI: https://doi.org/10.1177/0894439312442356

Warzel, Charlie. 2014. “Meet the Man behind Twitter’s Most Infamous Phrase.” Buzzfeed, April 15. Retrieved May 05, 2015: http://www.buzzfeed.com/charliewarzel/meet-the-man-behind-twitters-most-infamous-phrase
Google Scholar

Welch, Bridget K. and Jess Bonnan-White. 2012. “Twittering to Increase Student Engagement in the University Classroom.” Knowledge Management & E-Learning: An International Journal 4(3):325-345.
Google Scholar DOI: https://doi.org/10.34105/j.kmel.2012.04.026

Zak, Elena. 2014. “How #Ferguson Has Unfolded on Twitter.” Wall Street Journal, August 18. Retrieved May 10, 2015: http://blogs.wsj.com/dispatch/2014/08/18/howferguson-has-unfolded-on-twitter/
Google Scholar

Downloads

Published

2017-04-30

How to Cite

Schneider, C. J. (2017). $#*! Sociologists Say: e-Public Sociology on Twitter. Qualitative Sociology Review, 13(2), 79–99. https://doi.org/10.18778/1733-8077.13.2.03

Issue

Section

Articles