House of Callot Soeurs – blouse for summer 1913
DOI:
https://doi.org/10.18778/2080-8313.27.02Keywords:
Callot Soeurs, fashion 1913, lace, Ballets Russes and fashion, haute couture, history of fashion, quality of sewing, Parisian fashion houses, Parisian fashion in the United StatesAbstract
The article is devoted to the Callot Soeurs fashion house. The main research material was a labeled blouse created in this company for the summer season of 1913. The analysis of this blouse, its markings, the use of materials, and in particular the fillet lace – allows us to place it in the context of the development of the international market for the production and trade of exclusive clothing on the eve of World War I. The cut of the blouse documents the changes taking place at that time in simplifying women’s clothing, and the materials used, especially the lace reveal the Parisian brand’s strong attachment to sophisticated and unique designs. The developed lace pattern fits into the then international campaigns promoting fillet lace with compositions referring to both history and the latest decorative achievements. The label is a very important proof of creating brand recognition and opening European manufacturers to foreign markets – including wealthy American customers. This label is also an emblem of trademark protection in international trade, at a time when the best Parisian clothing brands – including Callot Soeurs – were being massively counterfeited.
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