Customers’ Awareness of Corporate Social Responsibility in Vietnam and Poland: a Comparative Analysis

Duong Cong Doanh; Katarzyna Gadomska-Lila

doi:10.18778/0208-6018.346.03

Authors

Duong Cong Doanh National Economics University of Vietnam, Faculty of Business Management General Business Management Department https://orcid.org/0000-0003-4431-9761
Katarzyna Gadomska-Lila University of Szczecin, Faculty of Economics and Management Institute of Management and Marketing https://orcid.org/0000-0001-9793-2450

DOI:

https://doi.org/10.18778/0208-6018.346.03

Keywords:

Customers’ awareness, corporate social responsibility, Vietnam, Poland

Abstract

Corporate Social Responsibility (CSR) has become one of emerging issues in such countries as Vietnam and Poland and in the rest of the world. This is due to the advantages it brings to socio‑economic sustainable development or the living environment. The focus of this research is to present a comparative analysis of the current understanding, awareness and attitudes of Polish and Vietnamese customers. The study employs quantitative analyses and some tools of descriptive statistics to show that although Vietnamese and Polish customers have a rather positive attitude towards the issues related to CSR, they are still not interested in CSR reports on companies’ reputation and image as well as environmental pollution. Moreover, customers also pay attention to low prices rather than the CSR reputation of companies. By utilising the Mann‑Whitney U Test, this study shows that even though both countries are seen as transitional economies, there are certain differences in attitudes towards and awareness of CSR activities between Vietnamese and Polish customers.

Downloads

Download data is not yet available.

References

Carroll A. B. (1999), Corporate social responsibility: evolution of a definitional construct, “Business & Society”, vol. 38, no. 3, pp. 268–295.
Google Scholar

Carroll A. B., Buchholtz A. K. (2003), Business and Society: Ethics and Stakeholder Management, Thomson/South‑Western, Mason.
Google Scholar

Corporate Social Responsibility in Poland: Baseline Study (2007), Nations Development Programme, Warsaw.
Google Scholar

Doing Business in Vietnam‑A reference guide for entering the Vietnam market, July 2017, VCCI, https://www.pwc.com/vn/en/publications/2019/pwc-vietnam-dbg-2019.pdf [accessed: 3.12.2017].
Google Scholar

Dyczkowska J., Krasodomska J., Michalak J. (2016), CSR in Poland: Institutional context, legal framework and voluntary initiatives, “Accounting and Management Information Systems”, vol. 15, no. 2, pp. 206–254.
Google Scholar

Elkington J. (1997), Cannibals With Forks: The Triple Bottom Line in 21st Century Business, Capstone, Oxford.
Google Scholar

European Commission (EC) (2011), A renewed EU strategy 2011–14 for corporate social responsibility (COM 2011/681), eurlex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2011:0681:FIN:en:PDF [accessed: 9.01.2018].
Google Scholar

European Union, Baseline Study on CSR Practices in the new EU member states and candidate countries, June 2007, https://docs.china‑europa‑forum.net/undpconference_26062007_brochure.pdf [accessed: 3.12.2017].
Google Scholar

Friedman M. (1962), Capitalism and Freedom, University of Chicago Press, Chicago
Google Scholar

Friedman M. (1970), The social responsibility of business is to increase profits, “New York Time Magazine” September 13, pp. 122–126.
Google Scholar

Grabara J., Dura C., Drigă I. (2016), Corporate Social Responsibility Awareness in Romania and Poland: a Comparative Analysis, “Economics and Sociology”, vol. 9, no. 4, pp. 344–359.
Google Scholar

http://database.globalreporting.org/ [accessed: 8.01.2017].
Google Scholar

Hys K., Hawrysz L. (2013), CSR in Poland as an Important Foundation of Modern Society, “Management Study”, vol. 1, no. 1, pp. 27–33.
Google Scholar

Ocena stanu wdrażania standardów społecznej odpowiedzialności biznesu. Raport, 9 December 2011, MillwardBrown SMG/KRC and PwC, Warszawa, https://www.parp.gov.pl/storage/publications/pdf/20190208135757ewfte.pdf [accessed: 8.02.2018].
Google Scholar

Olejniczak K. (2014), Corporate Social Responsibility – from the Perspective of Polish Enterprises, “China Business Review”, vol. 13(4), pp. 232–242.
Google Scholar

The European Business Network for Corporate Social Responsibility (2011), New EU definition on CSR mirrors Enterprise 2020 aspirations, https://www.csreurope.org/new‑eu‑definition‑csr‑mirrors‑enterprise-2020‑aspirations [accessed: 7.02.2018].
Google Scholar

The World Bank (2017a), Poland’s GDP Growth to reach 4% in 2017, before slowing down in 2018, https://www.worldbank.org/en/news/press-release/2017/10/19/poland-gdp-growth-to-reach-4-2017-before-slowing-down-2018-says-world-bank [accessed: 8.01.2018].
Google Scholar

The World Bank (2017b), Doing Business, Economy Ranking, http://www.doingbusiness.org/rankings?incomeGroup=high‑income [accessed: 8.01.2018].
Google Scholar

UNDP (United Nations Development) (2007), Baseline Study on CSR Practices in the New EU Member States and Candidate Countries, European Synthesis Report: UNDP, https://www.researchgate.net/publication/322757829_BASELINE_STUDY_ON_CSR_PRACTICES_IN_THE_NEW_EU_MEMBER_STATES_AND_CANDIDATE_COUNTRIES [accessed: 8.01.2018].
Google Scholar

VNEXPRESS NEWS (2017), Vietnam receives highest‑ever FDI inflow in 2017, https://e.vnexpress.net/news/business/economy/vietnam-receives-highest-ever-fdi-inflow-in-2017-3688438.html [accessed: 8.01.2017].
Google Scholar

Wakuluk I., Gruszewska E. (2012), Wpływ Banku Światowego na proces transformacji gospodarczej w Polsce – case studies, “Zarządzanie i Finanse”, vol. 10(1), no. 3, pp. 7–17.
Google Scholar

Wołczek P. (2015), Development of the CSR concept in Poland‑Progress or Stagnation, “Research papers of Wroclaw University of Economics”, no. 387, pp. 201–214.
Google Scholar

World Investment Report (2017), Investment and digital economy, http://unctad.org/en/PublicationsLibrary/wir2017_en.pdf [accessed: 8.01.2017].
Google Scholar