Traditional and emerging ethical concerns in advertising

Autor

  • Jennifer L. Lemanski University of Texas Rio Grande Valley, Department of Communication

DOI:

https://doi.org/10.18778/1899-2226.21.4.03

Słowa kluczowe:

advertising and society, advertising media, deception in advertising, subliminal advertising

Abstrakt

Ethical issues surrounding advertising have been well-discussed. However, over time and alongside societal and media changes, different questions have moved to the forefront in the discussion on advertising ethics. This paper presents an overview of traditional ethical issues of importance in the United States, and analyzes the changes that have come about as a result of newer, more interactive media for ad placements. Although many of the traditional ethical dilemmas remain, the more personalized and interactive nature of new media and an expanded landscape for advertisers to stake their claims have introduced new issues that were previously not of concern, such as privacy.

Bibliografia

Baker, S., & Martinson, D. L. (2001). The TARES Test: Five principles for ethical persuasion. Journal of Mass Media Ethics, 16(2–3), 148–175.
Google Scholar

Blair, J. D., Stephenson, J. D., Hill, K. L., & Green, J. S. (2006). Ethics in advertising: Sex sells, but should it? Journal of Legal, Ethical and Regulatory Issues, 9(1/2), 109–118.
Google Scholar

Brinsin, N. H., & Eastin, M. S. (2016). Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 10(1). doi: 10.5817/CP2016-1-7
Google Scholar

Brown, S. L., & Whiting, D. (2014). The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising. International Journal of Psychology, 49(2), 89–97.
Google Scholar

Cleff, E. B. (2007). Privacy issues in mobile advertising. International Review of Law Computers & Technology, 21(3), 225–236.
Google Scholar

Cochrane, L., & Quester, P. (2005). Fear in advertising: The influence of consumers’ product involvement and culture. Journal of International Consumer Marketing, 17(2/3), 7–32.
Google Scholar

Cunningham, P. H. (1999). Ethics of advertising: Oxymoron or good business practice? In J. P. Jones (Ed.), The advertising business (pp. 499–515). Thousand Oaks, CA: Sage.
Google Scholar

Duke, C. R., Pickett, G. M., Carlson, L., & Grove, S. J. (1993). A method for evaluating the ethics of fear appeals. Journal of Public Policy and Marketing, 12, 120–129.
Google Scholar

Elliot, S. (1996, November 8). Liquor industry ends its ad ban in broadcasting. New York Times, A1.
Google Scholar

Federal Trade Commission (2012a). Mobile apps for kids: Current privacy disclosures are disappointing. Washington, D.C. Retrieved from http://www.ftc.gov/os/2012/02/120216mobile_apps_kids.pdf
Google Scholar

Federal Trade Commission (2012b). Mobile apps for kids: Disclosures still not making the grade. Washington, D.C. Retrieved from https://www.ftc.gov/sites/default/files/documents/reports/mobile-apps-kids-disclosures-still-notmaking-grade/121210mobilekidsappreport.pdf
Google Scholar

Fleming-Milici, F., & Harris, J. L. (2018). Television food advertising viewed by preschoolers, children and adolescents: Contributors to differences in exposure for black and white youth in the United States. Pediatric Obesity, 13(2), 103–110.
Google Scholar

Foerster, K., & Branter, C. (2016). Masking the offense? An ethical view on humor in advertising. Journal of Media Ethics, 31(3), 146–161.
Google Scholar

Frenchette, S. (2015). The effect of television food advertising on children’s preferences, demands, and intake of high-fat and low-nutrient products. American Journal of Medical Research, 2(2), 246–252.
Google Scholar

Gallup (2017). Honesty/ethics in professions. Retrieved from https://news.gallup.com/poll/1654/honesty-ethics-professions.aspx
Google Scholar

Gantz, W., Schwartz, N., Angelini, J. R., & Rideout, V. (2007). Food for thought: Television food advertising to children in the United States. Kaiser Family Foundation Report.
Google Scholar

Gass, R. H., & Seiter, J. S. (2003). Persuasion, social influence, and compliance gaining. Boston, MA: Allyn and Bacon.
Google Scholar

Hastings, G., Stead, M., & Webb, J. (2004). Fear appeals in social marketing: Strategic and ethical reasons for concern. Psychology & Marketing, 21, 961–986.
Google Scholar

Hsieh, C. S., Hsu, Y. H., & Fang, W. C. (2010). The relationship between deceptive claims and ad effect: The moderating role of humorous ads. International Journal of Business and Information, 5(1), 1–25.
Google Scholar

Hyman, M. R., Tansey, R., & Clark, J. W. (1994). Research on advertising ethics: Past, present, and future. Journal of Advertising, 23(3), 5–15.
Google Scholar

LaTour, M. S., & Henthorne, T. L. (1994). Ethical judgments of sexual appeals in print advertising. Journal of Advertising, 23(3), 81–90.
Google Scholar

Montgomery, K. C., Chester, J., & Milosevic, T. (2017). Children’s privacy in the big data era: Research opportunities. Pediatrics, 140(s2), S117–S121.
Google Scholar

Moore, T. E. (1988). The case against subliminal manipulation. Psychology & Marketing, 5(4), 297–316.
Google Scholar

Neff, J. (2010, June 7). Ad industry battles back against bad rep, forms ethics institute. Ad Age. Retrieved from https://adage.com/article/news/ad-industry-battles-back-bad-reputation/144288/
Google Scholar

‘Persuaders’ get deeply ‘hidden’ tool: Subliminal projection. (1957, September). Advertising Age, 16, 127.
Google Scholar

Pratkanis, A. R. & Greenwald, A. G. (1988). Recent perspectives on unconscious processing: Still no marketing applications. Psychology & Marketing, 5(4), 339–355.
Google Scholar

Schor, J. B. (1999). The overspent American: Why we want what we don’t need. New York, NY: Harper Perennial.
Google Scholar

Schweigert, A. (2018, October 14). 9 ads with subliminal messages you’ve probably missed. Hubspot. Retrieved from https://blog.hubspot.com/marketing/ads-with-subliminal-messages.
Google Scholar

Sevick, N. P., Sevic, A., & Zivkovic, R. (2017). Children’s advertising: Materialism and caused conflicts with parents. TEME: Casopis za Drustvene Nauke, 41(1), 157–173.
Google Scholar

Sigurdsson, V., Vishnu Menon, R. G., Hallgrimsson, A. G., Larsen, N. M., & Fagerstrom, A. (2018). Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements. Journal of Promotion Management, 24(5), 694–714.
Google Scholar

Truth Initiative (2018). What do tobacco advertising restrictions look like today? Washington, DC. Retrieved from https://truthinitiative.org/news/what-do-tobacco-advertising-restrictions-look-today
Google Scholar

Verwijmeren, T., Karremans, J. C., Stroebe, W., & Wigboldus, D. H. J. (2011). The workings and limits of subliminal advertising: The role of habits. Journal of Consumer Psychology, 21(2), 206–213.
Google Scholar

Wilcox, B. L., Kunkel, D., Cantor, J., Dowrick, P., Linn, S., & Palmer, E. (2004). Report of the American Psychological Association task force on advertising and children. Washington, DC.
Google Scholar

Zinkhan, G. M. (1994). Advertising, materialism, and quality of life. Journal of Advertising, 23(2), 1–4.
Google Scholar

##submission.downloads##

Opublikowane

2019-03-19

Jak cytować

Lemanski, J. L. (2019). Traditional and emerging ethical concerns in advertising. Annales. Etyka W Życiu Gospodarczym, 21(4), 21-29. https://doi.org/10.18778/1899-2226.21.4.03

Numer

Dział

Artykuł