Neuro-Linguistic Programming Techniques in Persuasive Communication: A Study of Business Negotiations and Written Tourism Advertising

Abstract

This article examines the specific features of applying neuro-linguistic programming techniques in persuasive communication. It focuses on selected NLP techniques in two types of persuasive communication: face-to-face interaction and written tourism advertising. According to Alexander Panasyuk, each of these types of persuasive communication must achieve three objectives: ensuring that the proposal is understood, demonstrating its significance, and fostering the recipient’s goodwill towards the speaker or the product. The paper analyses the potential of the most well-known NLP techniques and identifies those best suited to these objectives. As a result, it offers a set of phrases illustrating how the selected techniques can be applied in negotiations and tourism advertising. The study concludes that the techniques examined and their linguistic implementation have considerable potential. Their use in the negotiation process and in tourism advertising may enhance the persuasive impact on the recipient. This indicates the need for further research, primarily empirical testing, to determine the effectiveness of the selected NLP techniques.