Sports Diplomacy of Norway

Authors

  • Michał Marcin Kobierecki Faculty of International and Political Studies, Department of Theory of Politics and Political Thought, ul. Składowa 43, 90–127 Łódź

DOI:

https://doi.org/10.1515/ipcj-2017-0021

Keywords:

Sports diplomacy, public diplomacy, nation branding, international image of Norway

Abstract

Norway is perceived as a country with a clear international identity. The aim of the article is to investigate the sports diplomacy of Norway and to examine its influence on the international brand of this country. The author will define the term “sports diplomacy” and attempt to outline the strategy of Norway’s public diplomacy; an analysis of the methods used in Norwegian sports diplomacy will follow. The main hypothesis of this paper is that sports diplomacy only plays a subsidiary role in Norwegian nation branding.

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Author Biography

Michał Marcin Kobierecki, Faculty of International and Political Studies, Department of Theory of Politics and Political Thought, ul. Składowa 43, 90–127 Łódź

Michał Marcin Kobierecki completed his Ph.D. on political instrumentalization of sport in the Cold War era at the University of Łódź (Poland). His publications include a monograph on political aspects of the Olympic Games in Beijing and a number of articles concerning politics on sport, sports policy, political communication and sports diplomacy. At present he is teaching at Faculty of International and Political Studies (University of Łódź).

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Published

2017-12-30

How to Cite

Kobierecki, M. M. (2017). Sports Diplomacy of Norway. International Studies. Interdisciplinary Political and Cultural Journal, 20(1), 131–146. https://doi.org/10.1515/ipcj-2017-0021

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