New Approach to International Competitiveness of Multi‑layer Enterprises. A Reference to Macroeconomic Models for the Assessment of Competitiveness as a Benchmark

Magdalena Rosińska-Bukowska

doi:10.18778/0208-6018.332.10

Authors

Magdalena Rosińska-Bukowska University of Łódź, Faculty of Economics and Sociology, International Business and Trade Department

DOI:

https://doi.org/10.18778/0208-6018.332.10

Keywords:

competitiveness, cooperation, international business, enterprises

Abstract

The author of this paper has demonstrated that in the period of the ongoing globalization new challenges regarding the creation of competitiveness have appeared. The purpose of this paper is to highlight the need for a new look at the issues of international competitiveness in the era of globalization and the necessity to focus efforts on creating a competitive system which results from actions at the micro‑, meso‑, macro‑ and meta‑economical levels. The author has presented the concept of systemic competiveness as a new approach to the assessment of international competitiveness of multi‑layer enterprises. The author has tried to express that it is the most important challenge for all kinds of participants on the global market, since, for each of them, the determinants of the surrounding environment are both new and the same. The paper is divided into four substantial parts and also includes an introduction and a summary. The first part of the article includes a reflection on the current challenges in the globalization process and requirements for international competitiveness in the era of corporate globalization – the current level in a developing of globalization process. The second part includes the theoretical concepts of competitiveness in compound organizations according to five concepts of international competitiveness. In the subsequent part, the author refers to a concept of five layers of the capital of organizations, which constitute pillars of the creation of competitiveness in the current economy, especially in multi‑layer enterprises. In the final part of article the author has shown the general assumptions of the concept of systemic coopetitiveness.

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Author Biography

Magdalena Rosińska-Bukowska, University of Łódź, Faculty of Economics and Sociology, International Business and Trade Department

Associate Professor University of Lodz, Faculty of Economics and Sociology,

Head of the International Business and Trade Department

Monograph

M. Rosińska-Bukowska Development of global business networks as a competitive strategy of transnational corporations. The case of the automobile sector, Wydawnictwo Uniwersytetu Łódzkiego; Łódź 2012; s. 1–513; (ISBN 978-83-7525-675-8).

M. Rosińska-Bukowska The Most Powerful Corporations of the Modern World. Case Studies, Wydawnictwo Wyższej Szkoły Studiów Międzynarodowych w Łodzi; Łódź 2011; s. 1–252; (ISBN 978-83-60902-29-5).
M. Rosińska-Bukowska Transnational Corporation in Globalization Process. Creation of Global Business Space), Wydawnictwo A. Marszałek-Dom Wydawniczy Duet; Toruń 2009; s.1–304; (ISBN 978-83-61185-72-7).

https://www.researchgate.net/profile/Magdalena_Rosinska-Bukowska

http://www.katedramsg.uni.lodz.pl/pracownicy-naukowi/katedra-biznesu-i-handlu-miedzynarodowego/kierownik-katedry-bihm-dr-hab-magdalena-rosinska-bukowska-prof-nadzw-ul/

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