Beneficiaries of A Place: Whose Life Is Better?

Kirill L.  Rozhkov; Konstantin Khomutskii

doi:10.18778/1641-4233.24.02

Authors

Kirill L. Rozhkov Higher School of Economics, Faculty of Management https://orcid.org/0000-0003-1765-1611
Konstantin Khomutskii Higher School of Economics, School of Foreign Languages https://orcid.org/0000-0001-5929-8858

DOI:

https://doi.org/10.18778/1641-4233.24.02

Keywords:

resident, beneficiary, market segment

Abstract

The paper shows relationships between the characteristics of residents and the places, where they live. A combination of three criteria of place attractiveness (retention and attraction, conditions for natural growth, and settling) was chosen to classify places, and profiles of their beneficiaries on the theoretical level. The results of the empirical study partially confirm the developed theoretical typologies. Two methods to segment place market are equal only if expectations of population are constant. Study results allow place marketers to identify emerging shifts in the structure of beneficiaries of specific places and predict their further evolution.

Downloads

Download data is not yet available.

Author Biographies

Kirill L. Rozhkov, Higher School of Economics, Faculty of Management

Kirill Rozhkov – Professor at the Faculty of Business and Management in the Higher School of Economics, Moscow, Russia. He is also a Fellow of the Institute of Place Management (Manchester, UK). His research interests lie in place marketing, place management, and place branding. Kirill Rozhkov has published about 70 scientific papers in different international and Russian journals on economics and management.

Konstantin Khomutskii, Higher School of Economics, School of Foreign Languages

Konstantin Khomutskii – Associate Professor at the National Research University Higher School of Economics. His areas of research interests include cognitive linguistics, sociolinguistics, pragmatics, semantics and conceptualization, place marketing and branding. He is currently involved in a number of international cross-disciplinary projects, which deal with the application of linguistic methods to various studies in marketing, branding, and psychology.

References

Ashworth, G. J., and H. Voogd. “Marketing the City: Concepts, Processes and Dutch Applications.” Town Planning Review 59.1. (1988): 65–79.
Google Scholar DOI: https://doi.org/10.3828/tpr.59.1.9t614v1537652w31

Dokmeci, V., et al. “Residential-location Preferences According to Demographic Characteristics in Istanbul.” Landscape and Urban Planning 48 (2000): 45–55.
Google Scholar DOI: https://doi.org/10.1016/S0169-2046(99)00080-8

Ge, J., and K. Hokao. “Research on Residential Environmental Evaluation of Local Cities Considering Regional Characteristic and Personal Residential Preference –a Case Study of Saga City, Japan.” J. Environ. Sci. 16.1 (2004): 138–144.
Google Scholar

Kim, T., et al. “Life Cycle and Environmental Factors in Selecting Residential and Job Locations.” Housing Studies 20.3 (2005): 457–473.
Google Scholar DOI: https://doi.org/10.1080/02673030500062335

Kotler Ph., et al. Marketing Places: Attracting Investment, Industry and Tourism to Cities, States and Nations. New York: The Free Press, 1993.
Google Scholar

Lindberg, E., et al. “Residential-location Preferences across the Life Span.” Journal of Environmental Psychology 12.2 (1992): 187–198.
Google Scholar DOI: https://doi.org/10.1016/S0272-4944(05)80070-2

Molin, E., et al. “Group-based versus Individual-based Conjoint Preference Models of Residential Preferences: A Comparative Test.” Environment and Planning A 31.11 (1999): 1935–1947.
Google Scholar DOI: https://doi.org/10.1068/a311935

Niedomysl, T. “Residential Preferences for Interregional Migration in Sweden: Demographic, Socioeconomic, and Geographical Determinants.” Environment and Planning A 40.5 (2008): 1109–1131.
Google Scholar DOI: https://doi.org/10.1068/a39177

Parker, S., et al. “Class Places and Place Classes Geodemographics and the Spatialization of Class.” Information, Communication and Society 10.6 (2007): 902–921.
Google Scholar DOI: https://doi.org/10.1080/13691180701751122

Regan, C. L., and S. A. Horn. “To Nature or not to Nature: Associations between Environmental Preferences, Mood States and Demographic factors.” Journal of Environmental Psychology 25.1 (2005): 57–66.
Google Scholar DOI: https://doi.org/10.1016/j.jenvp.2005.01.001

Rozhkov, K. L. “Segmentation of Inhabitants in Place Marketing: The Case of Karelian Towns.” Higher School of Economics Research Paper No. WP BRP 02/MAN/2012. (2012). Retrieved http://ssrn.com/abstract=2071977
Google Scholar

Rozhkov K. L. Tselevye gruppy, funktsii i izmeriteli rezul’tativnosti vnutrennego marketinga mest (stat’ya) // Problemy sovremennoi ekonomiki 4 (2011): 232–235.
Google Scholar

Stamps III, A. E. “Demographic Effects in Environmental Aesthetics: A Meta-analysis.” Journal of Planning Literature 14.2 (1999): 170–174.
Google Scholar DOI: https://doi.org/10.1177/08854129922092630

Ulaga, W., et al. “Plant Location and Place Marketing: Understanding the Process from the Business Customer’s Perspective.” Industrial Marketing Management 31.5 (2002): 393–401.
Google Scholar DOI: https://doi.org/10.1016/S0019-8501(00)00151-6

Van Poll, R. “The Perceived Quality of the Urban Residential Environment: A Multi-attribute Evaluation”. (1997). Retrieved http://www.ub.rug.nl/eldoc/dis/science/h.f.p.m.van.poll
Google Scholar

Walters, W. H. “Assessing the Impact of Place Characteristics on Human Migration: The Importance of Migrants’ Intentions and Enabling Attributes.” Area 32.1 (2000): 119–123.
Google Scholar DOI: https://doi.org/10.1111/j.1475-4762.2000.tb00121.x

Ward, S. V. Selling Places: The Marketing and Promotion of Towns and Cities 1850–2000. London: Spon Press, 2004.
Google Scholar

Zenker, S. “Who’s your Target? The Creative Class as a Target Group for Place Branding.” Journal of Place Management and Development 2.1 (2009): 23–32.
Google Scholar DOI: https://doi.org/10.1108/17538330910942771

Zenker, S. et al. “Development and Implementation of the Citizen Satisfaction Index (CSI): Four Basic Factors of Citizens’ Satisfaction.” Research Papers on Marketing and Retailing, 39 (2009): 1–19.
Google Scholar

Рожков К. Л. Целевые группы, функции и измерители результативности внутреннего маркетинга мест (статья)// Проблемы современной экономики, 2011. № 4, cc. 232–235.
Google Scholar