Aesthetic dissonance. On behavior, values, and experience through new media

Adrian Mróz

doi:10.18778/1689-4286.47.01

Autor

Adrian Mróz Uniwersytet Jagielloński

DOI:

https://doi.org/10.18778/1689-4286.47.01

Słowa kluczowe:

estetyka, nędza symboliczna, nowe media, dysonans poznawczy, nieprawidłowe wrażenia sensoryczne, zachowanie

Abstrakt

Estetyka jest rozumiana nie tylko jako teoria sztuki lub piękna, ale także obejmuje wrażliwość, doświadczenie, osąd i relacje. Artykuł ten jest studium Bernarda Stieglera na temat pojęcia wojny estetycznej (staza) i nędzy symbolicznej. Przemoc symboliczna następuje w wyniku utraty indywiduacji i udziału w tworzeniu symboli. Jako walka między wartościami rynkowymi a wartościami duchowymi życie i świadomość ludzka w ramach neoliberalnego społeczeństwa hiper-przemysłowego stała się obliczalna, co zapobiega tworzeniu przez ludzi afektywnych i znaczących przywiązań do symboli w odniesieniu do naszych aparatów retencyjnych, technologii i pamięci. Tego rodzaju napięcie można postrzegać jako dysonans zachodzący pomiędzy nakładającymi się na siebie dziedzinami życia społecznego, prywatnego i publicznego. Nowe media są odzwierciedleniem dysonansu estetycznego, takiego doświadczenia jak bycie zanudzonym i rozbawionym jednocześnie, pomiędzy antagonistycznymi doświadczeniami, wartościami i zachowaniami. Co więcej, nowe media są zarazem medium indywidualnego dostosowywania doświadczeń estetycznych, a także zagrożeniem i praktyką nadawania priorytetu obliczalności i modelowaniu zachowań konsumentów na rzecz kapitalistycznej efektywności, co skutkuje jednoczesną kategoryzacją jednostki jako punktu danych, co stawia w niekorzystnej sytuacji tych, którzy nie pasują do założeń algorytmu.

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