Responsible consumption in the light of research results

Abstract

The aim of the article was to identify attitudes towards the protection of the natural environment and practices of pro-environmental activities. The study attempted to answer the following questions: What is the level of ecological awareness of respondents? In particular, do they have ecological knowledge and imagination? What is their sense of agency in the area of individually undertaken actions for the benefit of the environment? What are the most important criteria for shopping? What is the position of pro-environmental and pro-social criteria in this collection? What kind of environmental activities are taken by respondents in their daily lives? To answer the above questions, a survey was conducted directly from primary sources among students of three faculties of the University of Economics in Wroclaw. Studies have shown that respondents are characterized by an average level of ecological awareness, while in men the level of this awareness, as well as the sense of efficiency of individual pro-ecological activities, are slightly lower than in women. Both surveyed women and men similarly prioritize the criteria for purchasing products. The pro-environmental criteria are perceived by them as less important. There were no significant differences between men and women in the field of activities undertaken for the benefit of the environment.