Environmental Corporate Social Responsibility in Business Development Strategies

Abstract

The purpose of this article is to present the idea of environmental corporate social responsibility and the identification of the key benefits and barriers to the development of ideas ECSR in the strategies of Polish companies with a particular emphasis on companies in Silesian Voivodeship. The main obstacles to running a environmentally and socially responsible business are: ignorance of benefits resulting from CSR and lack of knowledge about how to promote CSR among employees of all levels. Moreover, as a result of a surveys presented, the main barriers to the implementation of environmental strategies and actions in the Silesian province enterprises are capital-intensive investment; low awareness; financial lack of institutional support; legislative conditions and the lack of institutional support for the regional government. However, the idea of ecological and social responsibility consistently implemented by the company can contribute to improving the competitiveness and build a sustainable advantage over business competitors.