The Correlation Between the Revenues and the Social Media Profiles of French Companies on the Luxury Goods Market

Autor

  • Agata Aftowicz Uniwersytet Łódzki, Wydział Zarządzania

Słowa kluczowe:

Hermes, Louis Vuitton, Chanel, Instagram, Facebook, hashtag

Abstrakt

This article offers an analysis of the dependency between several French companies’ growth of popularity on social media and their revenues on the luxury goods market. Over the past five years, French companies have had the largest share in revenues in terms of luxury goods sold around the world. The article investigates the phenomenon in question by means of the monographic and the statistical methods.

Bibliografia

Annual Reports for the Years Ended 2018, 2017, https://www.chanel.com/us/financial-results/ (access: 25.12.2019).

Annual Reports for the Years Ended 2018, 2017, 2016, 2015, 2014, https://finance.hermes.com/en/Reports-and-Presentations/Annual-reports (access: 25.12.2019).

Annual Reports for the Years Ended 2018, 2017, 2016, 2015, 2014, https://www.lvmh.com/investors/financial-calendar/?filter=108&agenda_year=#gt_events-results (access: 25.12.2019).

Chanel Profit Beats Rivals and Makes Owners $3B Richer, https://www.businessoffashion.com/articles/news-analysis/chanel-profit-beats-rivals-and-makes-owners-3-billion-richer-in-2015 (access: 25.12.2019).

CHANEL reports negative financial performance for 2015, https://cpp-luxury.com/chanel-reports-negative-financial-performance-for-2015/ (access: 25.12.2019).

Facebook Chanel, https://www.facebook.com/chanel/ (access: 25.12.2019).

Facebook Hermes, https://www.facebook.com/hermes/ (access: 25.12.2019).

Facebook Louis Vuitton, https://www.facebook.com/LouisVuitton/ (access: 25.12.2019).

Instagram Chanel Official, https://www.instagram.com/chanelofficial/?hl=pl (access: 25.12.2019).

Instagram Hermes, https://www.instagram.com/hermes/?hl=pl (access: 25.12.2019).

Instagram Louis Vuitton, https://www.instagram.com/louisvuitton/?hl=pl (access: 25.12.2019).

Paton Elizabeth, Chanel Publishes Annual Results for First Time in 108 Year, „New York Times” 21.06.2018, https://www.nytimes.com/2018/06/21/business/chanel-earnings-luxury-annual-report.html (access: 25.12.2019).

Rynek dóbr luksusowych 2019, https://www2.deloitte.com/pl/pl/pages/consumer-business/articles/raport_global_powers_luxury_goods_2019.html (access: 25.12.2019).

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Opublikowane

2020-09-21

Jak cytować

Aftowicz, A. (2020). The Correlation Between the Revenues and the Social Media Profiles of French Companies on the Luxury Goods Market. Biznesmaniak, (5), 35-39. Pobrano z https://czasopisma.uni.lodz.pl/biznesmaniak/article/view/8328

Numer

Dział

Articles