Colorative Challenges in English Economic Terminology

Tatiana S. Rosyanova

doi:10.18778/1731-7533.18.3.06

Authors

Tatiana S. Rosyanova St. Petersburg State University of Economics, Russia

DOI:

https://doi.org/10.18778/1731-7533.18.3.06

Keywords:

English economic terminology, multi-compound terms, metaphor

Abstract

The paper focuses on multicompound English economic terms with colorative components that constitute a large lexis group, creating constant challenges for translators of economic literature. The introductory part briefly outlines the cognitive aspects of terminology research and discusses advantages of descriptive approach toward economic terminology. Then, it is demonstrated that terminology displays emotive and expressive content by means of connotations as well as such tools as colour-related metaphors. The general trend within this terminological group is the diversity of metaphorical associations that influenced term-formation and the diversity of translating keys that can give the right semantic insight to the translator. Finally, colorative term compounds in economic terminology are regarded as a challenge posed in the context of translation.

Author Biography

Tatiana S. Rosyanova, St. Petersburg State University of Economics, Russia

Tatiana Rosyanova is an associate professor specializing in cognitive terminology at the Faculty of Humanities in St. Petersburg State University of Economics. Her research interests lie in the fields of terminology studies, sociolinguistics and semantics. She is the author of over 65 publications, including two monographs. She conducts study courses in Business English.

References

Berlin, Brent & Paul Kay. 1969. Basic Color Terms: Their Universality and Evolution. Berkeley.
Google Scholar

Cabré M. Teresa. 1999. Terminology Theory, methods and applications. Amsterdam: John Benjamins.
Google Scholar

Chroma, Marta. 2011. Synonymy and Polysemy in Legal Terminology and Their Applications to Bilingual and Bijural Translation. Research in Language 9: 1, pp. 31-50.
Google Scholar DOI: https://doi.org/10.2478/v10015-011-0004-2

Esgate, Anthony & David Groome. 2005. An Introduction to Applied Cognitive Psychology.
Google Scholar

Haber, R.N. & B. L. Myers. 1982. Memory for pictograms, pictures, and words separately and all mixed up. Perception 11, pp. 57–64.
Google Scholar DOI: https://doi.org/10.1068/p110057

Iljinska Larisa & Marina Platonova. 2011. Classification of Colour-Based Metaphorical Terms. Vertimo Studios 4, pp. 61-70.
Google Scholar DOI: https://doi.org/10.15388/VertStud.2011.4.10573

Iljinska, Larisa & Tatiana Smirnova. 2014. Conflicting Tendencies in the Development of Scientific and Technical Language Varieties: Metaphorization vs. Standardization. Research in Language 12: 1, p. 93-111.
Google Scholar DOI: https://doi.org/10.2478/rela-2014-0009

Nītina Daina, Larisa Iljinska & Marina Platonova. 2008. Nozīme valodā: lingvistiskie un ekstralingvistiskie aspekti. Riga: RTU Publishing House.
Google Scholar

Nord, Christiane. 1997. Translating as a purposeful activity: Functionalist Approaches Explained. Manchester. St. Jerome Publishing.
Google Scholar

Okoniewska, Alicja. 2016. Interpreting for the European Parliament. Precision ar Illusion. Procedia –Social and Behavioral Sciences 231, pp. 149-153.
Google Scholar DOI: https://doi.org/10.1016/j.sbspro.2016.09.084

Paivio, Allan. 1990. Mental representations: A dual coding approach. Oxford: Oxford University Press.
Google Scholar DOI: https://doi.org/10.1093/acprof:oso/9780195066661.001.0001

Rey, Alain. 1999. Terminology between the Experience of Reality and the Command of Signs. Terminology: International Journal of Theoretical and Applied Issues in Specialized Communication 5: 1, pp. 121-134.
Google Scholar DOI: https://doi.org/10.1075/term.5.1.10rey

Pavel, Silvia & Diane Nolet. 2001. Handbook of Terminology. Quebec: Translation Bureau.
Google Scholar

Rondeau, Guy & Juan C. Sager. 1986. Termia 84. Terminologie et coopération internationale. Quebec: GIRSTERM.
Google Scholar

Rosyanova Tatiana S. 2012. Color-containing adjectives in English economic terminology. Homo Loquens. 4, pp. 282-289. SPb. HSE Publ.
Google Scholar

Rosyanova Tatiana S. 2013. Symbolical images in English economic terminology (terms with colour-components golden). Philology and methodic of foreign language teaching 14, pp. 59-70. SPb. SPbSUE Publ.
Google Scholar

Solso, Robert L. 1995. Cognitive psychology. Boston: Allyn and Bakon.
Google Scholar

Temmerman, Rita. 2000. Towards New Ways of Terminology Description. Amsterdam: John Benjamins.
Google Scholar DOI: https://doi.org/10.1075/tlrp.3

Wright, Sue Ellen & Gerhard Budin. 2001. Handbook of Terminology Management. Vol. 2. Amsterdam: John Benjamins.
Google Scholar DOI: https://doi.org/10.1075/z.htm2

Yun Dai, David & Robert Sternberg. 2004. Motivation, Emotion and Cognition. L. Lawrence Erlbaum Associates, Inc., Publishers.
Google Scholar DOI: https://doi.org/10.4324/9781410610515

[NEREDMT]: 2003. Marketing and trade. New English-Russian explanatory dictionary / Under the General editorship of M. A. Storchevoy. SPb.
Google Scholar

[NEREDMLE]: 2004. Management and Labor Economics. New English - Russian explanatory dictionary / Under the General editorship of M. A. Storchevoy. SPb.
Google Scholar

[DMT]: 2000. Imber, J., Toffler B.-A. Dictionary of Marketing Terms.-3rd ed. Barron’s Educational Series, Inc. N.Y.
Google Scholar

[LDBE]: 1993. Adam J.H. Longman Dictionary of Business English. L. : Longman.
Google Scholar

[DMCS]: 2012. Watson, James, Hill Anne. Dictionary of Media and Communication Studies. L. Bloomsbury Academic.
Google Scholar

www.labor.ny.gov
Google Scholar

www.marketingweek.co.uk
Google Scholar

www.tropical-rainforestanimals.com
Google Scholar